WE/AR Blog
Buying products offline and online are two completely different experiences. In the first case, you usually act emotionally and impulsively but you can ‘feel’ the product. In the second case, you are careful and deliberate in the decision-making process but you cannot try the product yourself. Is there a way to combine the best practices […]
Although it is a convenient shopping option, some people have fears about engaging in online shopping, but, luckily – the use of augmented reality in e-commerce represents the ultimate solution. According to most recent statistics, only 69% of Americans are engaged in e-commerce transactions, despite being extremely convenient. So, why do almost 30% of Americans fear […]
Virtual reality in retail transforms the shopping experience for many customers around the world and sets a new standard for the future of retail. Customers started to get used to online shopping when everything everywhere is technology-oriented. Now, the customers expect their shopping experience to become even more comfortable. The need created a proposition, and […]
Augmented Reality (AR) has seen huge growth over the past few years and is increasingly adopted by advertisers to create engaging experiential campaigns. Consumers are more and more open to augmenting their world with useful content, information, and offers while establishing deep emotional connections with brands. In fact, the number of mobile AR users is predicted […]
The popularity of AR in automotive applications is widely increasing as this technology combines our reality with digital content to expand possibilities and improve efficiency in this competitive market. So, the question is no longer “Should we implement AR technologies in the automotive industry?” but rather “How soon should we implement AR different applications to […]
VR in engineering creates new work situations and opens up doors to new possibilities. But, at the same time, it comes with several challenges that industry experts need to be aware of. Thanks to VR, engineers can actually predict and solve problems before they arise. Not only will this create the possibility for a streamlined […]
Classical education is dead. No more universities with boring books and exhausting cramming. Pupils and students find new ways to learn. Just look at millennials who prefer DIY education because it’s cheaper and more effective. Why bother going to the university if there are Coursera and Udemy? Look more attentively: modern kids learn how to […]
Every few years, a new technology trend takes the business world by the storm, and in the past few years, augmented reality safety and virtual reality safety training applications have shown business owners new ways to achieve goals with unmatched benefits. As every business aims to maximize its resources while cutting costs to attain goals, […]
Augmented reality describes user experiences that add 2D or 3D elements to the live view from a device’s camera in a way that makes those elements appear to inhabit the real world. The world is living in the era of AR /VR that presents real-time visualization with tracking reality. It empowers users to see the […]
Today, physical and online clothes shops face the same problem: people come, look at clothes they offer and… just leave. Window shopping is still one of the most ancient methods to deal with stress, and retailers are not happy about it at all. What is worse, window shopping is trendy among online customers as looking […]
