WE/AR Blog

Introduction The world of data visualization is reaching a new milestone. As web browsers enable access to the client’s GPU and virtual reality devices become cheaper and untethered, mediums for data storytelling are expanding into the virtual world. Augmented and virtual reality (AR/VR) also known as cross-reality or mixed-reality (XR) was already on a path […]

As big tech companies like Google, Facebook, and Apple continue to invest in AR and VR, it’s clear that these immersive experiences are here to stay. And while there are obvious applications for gaming and entertainment, businesses are also starting to explore how they can leverage AR and VR in the workplace. From training new […]

In 2021, the virtual and augmented reality market was valued at $27.96 billion, and this number continues to grow. When the companies noticed how VR helps them to accomplish more efficiently, it started to expand and consume every industry.  Real estate is no exception. 3D, virtual tours and home staging and visualization — all were […]

Businesses now have much more opportunities to thrive, mainly thanks to technology. Companies wishing to fully adjust to the modern world can act differently, from creating a simple branded web page to an eCommerce store to something even more profound, like the Metaverse!  The Metaverse is still a dark horse, although with a promising future. […]

Although the Metaverse is in its early adoption phase, the advantages of using it outweigh theoretical risks and concerns. Widely known companies have already settled in the virtual world, proving the simulated environment’s promising future. However, it’s no surprise that smaller brands might look at the Metaverse cautiously. After all, it takes resources to get […]

The Metaverse has been witnessing a good deal of attention from various businesses, and that’s not for no reason. With the rapid pandemic outbreak, brick-and-mortar stores and other companies faced an existential crisis, finding themselves at a crossroads of what to do next. An increasing interest in and use of the Metaverse proves businesses now […]

With Mark Zuckerberg’s recently expressed aspirations to bring the virtual world to a new level, the concept of the Metaverse has resurfaced in the technology industry’s agenda. At its core, Metaverse isn’t something new, nor is it a product of Meta (or what we are all aware of as Facebook). It’s a simulated, 3D Virtual […]

Technologies have made an impressive leap forward in the last decade, and VR gaming is no exception. The VR gaming technology provides brands with many benefits and helps them improve customer experience and expand in the niche. If you have thought about making your brand more successful and competitive, you may be better off adopting […]

The cost of augmented reality solutions is a tricky topic that companies are interested in. As anything that works well and creates innovations, AR is an investment. Companies from every industry make this investment to impress their audience and gain more attention and profits. Generally, AR could cost over $7000 to $250,000 (in large-scale enterprise […]

AR labels are stickers usually placed on different products that have an additional value proposition. Using a smartphone camera and screening such visuals allows users to see a bigger picture of the brand or item sold. The AR label may direct to images, animations, videos, and even games. The great thing about an augmented reality […]