WE/AR Blog
Augmented reality describes user experiences that add 2D or 3D elements to the live view from a device’s camera in a way that makes those elements appear to inhabit the real world. The world is living in the era of AR /VR that presents real-time visualization with tracking reality. It empowers users to see the […]
Today, physical and online clothes shops face the same problem: people come, look at clothes they offer and… just leave. Window shopping is still one of the most ancient methods to deal with stress, and retailers are not happy about it at all. What is worse, window shopping is trendy among online customers as looking […]
Today augmented reality in retail represents both innovation and challenge that’s changing the online shopping experience. State-of-the-art trends present themselves every second, creating new opportunities and learning experiences for retail industry specialists. Thanks to AR in retail new experiences like the try-before-you-buy are made possible. Consumers can experience a product or service and see how […]
You just can’t overemphasize the importance of UX/UI design in VR/AR. Virtual and augmented reality is complex and puzzling, and if some developer tells you that’s easy to build an app, don’t believe it. Developing VR/AR apps is like unloading a truck full of sand under the water when it’s minus 40 outside without any […]
I am sure you`re very skeptical about using VR technology in sports. Sports + virtual reality? Really? You might think, sports is good as it is. Watching sports is fun, it provokes intense positive emotions, it unites people creating a sense of brotherhood. Doing sports is stimulating, motivating, and very useful for your health. Sports […]
Virtual reality tours are a dangerous marketing tool. You see, 3D visualization destroys the need in presentations, leaflets, and boring speeches full of cliches. No more “comfortable atmosphere of our hotel” and “the windows of your room will look out on the ocean.” No more talking and persuading- storytelling has become story living. And if […]
It’s not a secret that Google, Facebook, Microsoft, and Apple are fighting for you. They want you to throw away your beloved smartphone and replace it with some ultra stylish high-end HMD. Tech giants invest billions in VR/AR/MR development, acquire small startups, and experiment with new forms and materials. That is why new HMDs hit […]
