WE/AR Blog

I am sure you`re very skeptical about using VR technology in sports. Sports + virtual reality? Really? You might think, sports is good as it is. Watching sports is fun, it provokes intense positive emotions, it unites people creating a sense of brotherhood. Doing sports is stimulating, motivating, and very useful for your health. Sports […]

Virtual reality tours are a dangerous marketing tool. You see, 3D visualization destroys the need in presentations, leaflets, and boring speeches full of cliches. No more “comfortable atmosphere of our hotel” and “the windows of your room will look out on the ocean.” No more talking and persuading- storytelling has become story living. And if […]

It’s not a secret that Google, Facebook, Microsoft, and Apple are fighting for you. They want you to throw away your beloved smartphone and replace it with some ultra stylish high-end HMD. Tech giants invest billions in VR/AR/MR development, acquire small startups, and experiment with new forms and materials. That is why new HMDs hit […]

I was always dreaming about visiting Coachella. VR streaming of the festival in 2017 made my dream come true. Coachella managers also dreamt about reaching the maximum global target audience at the festival. VR broadcasting made their dream come true as well. The thing is VR streaming is a win-win game: while events receive more […]