8 AR Clothing Apps is the Trigger that Will Make Your Customers Click ‘BUY’
Today, physical and online clothes shops face the same problem: people come, look at clothes they offer and… just leave. Window shopping is still one of the most ancient methods to deal with stress, and retailers are not happy about it at all.
What is worse, window shopping is trendy among online customers as looking at clothes online from the comfort of your home is free and absorbing. Besides, the process of deciding on a pair of new sneakers can take weeks (and have a negative result at the end).
But there is a way to reduce window shopping and increase sales in both brick-and-mortar and online stores. According to the study, if brick-and-mortar stores get their shoppers into dressing rooms, they will get up to a 67% conversion level. Easy as it is. Once your clients receive a chance to try on clothes or shoes, they feel much more inclined to buy something. Plus, the barrier between a customer and a product simply disappears when they can experience the product and finally feel confident to spend money.
But What About an Online Clothes Shop?
Augmented reality apps for shopping have become the best solution for online shops as they can easily transform into virtual dressing rooms. They give users a chance to try on AR clothing, persuading them to finally hit that “buy” button.
Besides, the majority of modern shoppers choose online shopping, which means that retailers have to adapt to their needs. Just take a look at the e-commerce market dynamics: the sales are growing incredibly.
Most online shops provide buyers with photos and descriptions of the products. However, that’s not enough. Today, shoppers want to experience things, interact with them, and ensure that they will receive exactly what they ordered. And shopping apps for Android and iPhone solve this problem effortlessly.
Augmented reality shopping applications help users try AR clothing, find the perfect size and color, and buy the chosen items in one click. AR can also provide users with some valuable information about clothes because it permits overlaying text and images over physical objects.
Virtual reality gives buyers even more. It is an invitation to a new dimension: clients can attend fashion shows in VR and see desired models from all perspectives. Top world fashion companies know all this and use XR potential for marketing, experimenting with ideas and applications.
8 Companies Using Augmented Reality Shopping Apps
AR is trendy, and companies that choose these technologies for marketing and promotion show that they are modern and can keep pace. The pace is the trick for business. The companies that failed to grasp technological innovations on time and refused innovative solutions are simply left behind.
Have you heard about Sampler, Converse’s AR shopping app for iPhone that allows trying on shoes? It’s always more effective to try shoes at least once than to look at lifeless photos for hours doubting about the final decision. That is why the company has launched an app that helps users under challenging situations and significantly reduces buyer’s remorse. The company claims that this AR app for shopping helped enhance the shopping experience for users.
GAP decided to reach a new level of sales and created a whole virtual dressing room. Here users can try on GAP AR clothing chosen according to their type of figure and size. This interactive AR solution that offers AR clothing try-on is aimed to reduce returns of the garment to the minimum.
This app, introduced at CES 2017, works smoothly with most websites. It generated serious media attention, and the articles about this innovation were published in the New York Times, the Guardian, Vogue, and other authoritative media. This AR app was not only useful for users who now could visualize the garment they wanted to buy, it also helped GAP to create hype around their new collection of clothes.
Tiffany & Co., one of the most famous luxury brands globally, also sells jewelry using augmented reality. The company created an Engagement Ring Founder AR application for shopping to make the most important choice in your life less stressful. Tiffany & Co. aims to build long-lasting relationships with their clients; that’s why they make shopping more personalized. Choosing an AR app helped the company to reach more clients in all parts of the world.
Topshop created a unique VR experience for customers by transferring potential shoppers directly to the fashion show in London. As a result, customers could actually see the VR clothing they were about to buy from all the sides. TopShop says that a VR application for shopping is basically a piece of additional visual information about the product which customers need.
It was not the first experience of TopShop: several years earlier, the company used interactive screens to help their customers choose and buy clothes.
Ray-Ban uses a virtual reality mirror to help clients choose their perfect glasses. The technology behind virtual reality mirrors allows tracking human faces without the need for an augmented reality tracking marker. It turns out that it’s enough to use eyes, a nose, or a mouth as reference points to help a client choose the right pair of aviator sunglasses. It’s a quick method to check if the pair of glasses suit you and if it is in stock (and you can order it without any delays). This app turned out to be a pleasant bonus to Ray-Ban fans.
The sportswear giant Nike can’t be called an early adopter of AR. The company didn’t start using augmented reality tech during the craze like many other big names did. Instead, they added AR functionality to the SNKRS app as a tool for selling their much-hyped, limited-edition, and rare sneaker models. In collaboration with David Chang, SB Dunk High Pro was the first model in the app that you could buy online only using AR. All you had to do was point out your iPhone at special posters you could find on city walls.
Unexpectedly, for Nike, AR tech has become a powerful tool in the fight with bots, as it requires physical interaction with a buyer to make a purchase.
LiteRide AR app is an app developed by Crocs to present their new shoe line called LiteRide. It provides feature information for potential buyers in the interactive AR environment. The app works with and without a special-made AR marker in the form of a shoebox showcased during the launch of the LiteRide shoe line in Russia and Germany.
Luxurious brands like Lacoste use AR experience, too. Their mobile app allows customers to view the brand’s trainers when they place their foot on the in-store floor graphic. The app allows users to see all the details or change the models, make the purchase directly through the app, and share the image they make via their social media.
Challenges Connected with Immersive Technologies
Some challenges still need to be overcome for its successful and common application in e-commerce. The first one is about the realisticity and tracking accuracy of the AR experiences. AR tech is perfect for AR clothing try-on of puffy clothes and rigid shapes; that is why selling watches, shoes, and sunglasses using immersive technologies are so popular. However, it becomes more complicated when it comes to the apparel and its realistic look on people.
The second problem is accessibility, as not everyone has the latest smartphone models. But this problem can be easily solved when companies switch to web-based experiences of clothing try-on.
However, most challenges are not about devices or accessibility; it’s about the time needed to make immersive tech more realistic, advanced, and customer-friendly.
Fashion Shows in Virtual Reality
The fashion industry is creating a buzz using VR. ‘Virtual reality fashion design’ and ‘virtual reality fashion show’ are phrases that sound more and more often in fashion circles. The interest in virtual reality must have been stimulated by Facebook’s acquisition of Oculus several years ago. Facebook often defines the main buzz topics of the world, and those who recognize trends must catch up with what Facebook does.
Balenciaga was one of the first brands that decided to stream a fashion show in the form of 360-degree video. The company commented on their decision, saying that the virtual reality fashion show is “an egalitarian proposition, allowing a worldwide audience the unique opportunity to view the Balenciaga show like never before… immediate and real-time for the new creative identity of the maison.“
Last year the New York fashion elite gathered to watch a fashion show in an unexpected place – at Samsung’s Space 837 in Chelsea. They understood that apart from the new fashion collection, they would see the very future of the fashion industry.
While you might think that VR is still in their infancy period, fashion gurus don’t doubt that we all will end up in virtual reality. And the fashion industry will be there first just because it is the mission of this industry to guess and shape the future.
The Superbright studio wanted to impress 200 fashion show visitors with the help of the AR app; that’s why it added surreal elements to the fashion show. All the rest was usual: there was a catwalk, slim and beautiful models, and sophisticated clothes. But apart from that, visitors downloaded an AR app that overlaid impressive flying pallets and additional information about models and clothes.
VR and fashion have chained together since the success of the first fashion show in virtual reality. But designers are not the only people who can benefit from implementing immersive technologies in fashion; users will also get a completely new experience with the help of immersive technologies.
It is easier to choose, try on, and buy clothes with XR technologies. Thanks to the AR clothing try-on, shoppers won’t have to worry about ordering clothes of the wrong size or color, and the concept of buyer’s remorse will disappear eventually.
Immersive technologies may be in their infancy, but they are mature enough for the fashion industry even today. And fashion and retail industries create and influence trends that many businesses start following later.
WE/AR Studio helps businesses across different industries level up their performance with AR technologies. Contact us to find out more.