WE/AR Blog

vr metaverse
What Is the VR Metaverse and What Is Its Potential

With Mark Zuckerberg’s recently expressed aspirations to bring the virtual world to a new level, the concept of the Metaverse has resurfaced in the technology industry’s agenda. At its core, Metaverse isn’t something new, nor is it a product of Meta (or what we are all aware of as Facebook). It’s a simulated, 3D Virtual […]

8 min read
08.09.2022
vr gaming
VR Gaming for Business

Technologies have made an impressive leap forward in the last decade, and VR gaming is no exception. The VR gaming technology provides brands with many benefits and helps them improve customer experience and expand in the niche. If you have thought about making your brand more successful and competitive, you may be better off adopting […]

6 min read
15.08.2022
ikea ar
How Much Does AR Cost: What Influence the Price of the AR Solution

The cost of augmented reality solutions is a tricky topic that companies are interested in. As anything that works well and creates innovations, AR is an investment. Companies from every industry make this investment to impress their audience and gain more attention and profits. Generally, AR could cost over $7000 to $250,000 (in large-scale enterprise […]

10 min read
15.08.2022
ar labels
AR Labels: What Is It and How Does It Work?

AR labels are stickers usually placed on different products that have an additional value proposition. Using a smartphone camera and screening such visuals allows users to see a bigger picture of the brand or item sold. The AR label may direct to images, animations, videos, and even games. The great thing about an augmented reality […]

7 min read
14.08.2022
vr in business
How to Use Virtual Reality in Business: 12 Best Examples

There are many ways to show the audience your company’s mission and values, but the virtual reality in business opens a new dimension of possibilities. There is no situation you cannot make up using virtual reality, and there is no emotion you cannot share through the virtually moderated world. It opens many doors for business […]

12 min read
28.07.2022
AR Image Tracking
18 Best Web-based Augmented Reality Examples

Traditionally, AR is associated with applications that must be downloaded and installed on your device. You download the app and open the world of augmented reality experiences that brands want to show you. However, AR is not limited only to that. WebAR is another way to integrate augmented reality into your marketing strategy, and it […]

10 min read
25.07.2022
augmented reality in business
Guide to Using Augmented Reality in Business with Examples

Now, augmented reality in business is an influential instrument marketing specialists and business owners use to attract customers and grow their popularity on the market. Every business area has tried augmented reality and somehow integrated it into their strategy, from retail to recruitment. Let’s find out how to use augmented reality in business and browse […]

13 min read
25.07.2022
ar qr codes
AR QR Code: What Is It and How Does It Work?

An Augmented Reality QR code is a type of QR code that you can use to trigger a digital augmentation of reality. When scanned by a device, an AR QR code can be used to display digital content on top of the real-world environment. It can include 3D models, video, and other types of digital […]

7 min read
17.07.2022
web-based AR
Web-Based Augmented Reality: All You Need to Know

Web-based Augmented Reality (WebAR) is a technology that allows users to view and interact with augmented reality (AR) content in a web browser. Unlike traditional AR experiences, which require users to download and install a dedicated app, WebAR experiences can be accessed directly from a browser. Maximize your reach, capitalize on ease of use, and […]

17 min read
20.06.2022
Location-Based AR
All You Need to Know About Location-Based Augmented Reality

Even if you didn’t hear the term location based augmented reality, you have undoubtedly encountered the applications that use this technology. The developers try to use every possible feature to make the augmented reality experience feel more natural to the users, and location identification is one of them. Using location-based augmented reality applications, users can […]

12 min read
20.06.2022
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