Blog - Marketing

An ever-expanding technology landscape has given rise to the potential of revolutionary experiences through Virtual Reality and Augmented Reality. Both are exciting opportunities that enhance the user’s view of the world, but there are key differences between them. Let’s examine the AR vs VR debate and discover what sets these two groundbreaking technologies apart. What […]

With E-commerce being up-and-running for years, it has led to an emerging concept that has been gaining traction in the commercial space for quite some time – V-commerce.   The concept of V-commerce has become increasingly relevant in the modern digital landscape. It has several distinct meanings, including E-commerce in Virtual Reality (VR) and Voice-commerce (V-commerce […]

In 2021, the virtual and augmented reality market was valued at $27.96 billion, and this number continues to grow. When the companies noticed how VR helps them to accomplish more efficiently, it started to expand and consume every industry.  Real estate is no exception. 3D, virtual tours and home staging and visualization — all were […]

Now, augmented reality in business is an influential instrument marketing specialists and business owners use to attract customers and grow their popularity on the market. Every business area has tried augmented reality and somehow integrated it into their strategy, from retail to recruitment. Let’s find out how to use augmented reality in business and browse […]

Businesses now have much more opportunities to thrive, mainly thanks to technology. Companies wishing to fully adjust to the modern world can act differently, from creating a simple branded web page to an eCommerce store to something even more profound, like the Metaverse!  The Metaverse is still a dark horse, although with a promising future. […]

Although the Metaverse is in its early adoption phase, the advantages of using it outweigh theoretical risks and concerns. Widely known companies have already settled in the virtual world, proving the simulated environment’s promising future. However, it’s no surprise that smaller brands might look at the Metaverse cautiously. After all, it takes resources to get […]

The Metaverse has been witnessing a good deal of attention from various businesses, and that’s not for no reason. With the rapid pandemic outbreak, brick-and-mortar stores and other companies faced an existential crisis, finding themselves at a crossroads of what to do next. An increasing interest in and use of the Metaverse proves businesses now […]

The cost of augmented reality solutions is a tricky topic that companies are interested in. As anything that works well and creates innovations, AR is an investment. Companies from every industry make this investment to impress their audience and gain more attention and profits. Generally, AR could cost over $7000 to $250,000 (in large-scale enterprise […]

AR labels are stickers usually placed on different products that have an additional value proposition. Using a smartphone camera and screening such visuals allows users to see a bigger picture of the brand or item sold. The AR label may direct to images, animations, videos, and even games. The great thing about an augmented reality […]

There are many ways to show the audience your company’s mission and values, but the virtual reality in business opens a new dimension of possibilities. There is no situation you cannot make up using virtual reality, and there is no emotion you cannot share through the virtually moderated world. It opens many doors for business […]