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WE/AR Blog

Top 8 Uses of Virtual Reality in Marketing

The advances in hardware like low-cost VR headsets and the popularity among users are both reasons for the investment in virtual reality. VR is no longer exclusive to the gaming industry, as it’s currently used in other markets and niches, including medical services, education, automotive, entertainment, workforce development, marketing, and advertisement.  This is why companies […]

8 min read
11.05.2022
Top 16 Examples of Augmented Reality Ads

Augmented Reality (AR) has seen huge growth over the past few years and is increasingly adopted by advertisers to create engaging experiential campaigns. Consumers are more and more open to augmenting their world with useful content, information, and offers while establishing deep emotional connections with brands. In fact, the number of mobile AR users is predicted […]

8 min read
05.11.2021
Augmented and Virtual Reality in Social Media Marketing

As of 2021, more than 91% of the companies in the US are using social media as a marketing tool to promote various products and services and reach a larger group of the target audience. This is because social media is a powerful e-commerce marketing tool as it makes products more accessible and engages customers […]

9 min read
31.08.2021
Augmented and Virtual Reality for Small Business: How to Be Interactive?

In 2020, 30.7 million or 99.9% of US businesses were considered small businesses. This shows how competitive the market is for small and medium-sized businesses that are trying to establish their presence.  Using the right tools and techniques is the only way these businesses are going to continue competing to stand out from their competition.  […]

7 min read
28.05.2021
6 Reasons to Implement AR/VR in B2B

The world has already seen numerous technological advancements over the past decades. Still, not all of them have made such a lasting impact on our lives like XR technologies, namely Augmented Reality (AR) and Virtual Reality (VR). Don’t know the difference between them? It’s simple — AR is an integration of virtual information and the […]

6 min read
19.05.2021
AR Clothing App
8 AR Clothing Apps is the Trigger that Will Make Your Customers Click ‘BUY’

Today, physical and online clothes shops face the same problem: people come, look at clothes they offer and… just leave. Window shopping is still one of the most ancient methods to deal with stress, and retailers are not happy about it at all. What is worse, window shopping is trendy among online customers as looking […]

9 min read
17.08.2020
augmented reality for packaging
How to Use the Augmented Reality for Packaging: Step-by-Step Guide

The packaging of the product is a powerful communication channel. It reaches 100% of your clients. Just think about it, it’s the first thing the client sees when he/she grabs a bottle of wine or a package of cereals in a supermarket! It’s the first thing a buyer touches when he/she gets a box with […]

8 min read
01.08.2020