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Marketing - WE/AR Blog

Top 8 Examples of Augmented Reality Ads

Augmented reality or AR is a popular technology that is still growing as it’s being exploited in different niches and industries. While it was mainly used in the entertainment business by creating interactive and entertaining games, AR now plays a major role in promoting business operations and improving their outcome.  AR is all about manipulating […]

13 min read
05.11.2021
How to Build a Successful Digital Transformation Strategy

Digital transformation is changing our world and how everything is done. It’s the process of using the newest digital technologies to create new or modify the existing business procedures and customer experiences to achieve better results.  It’s one of the most useful tools that any company can use to improve its status in the market […]

15 min read
19.10.2021
Augmented and Virtual Reality in Social Media Marketing

As of 2021, more than 91% of the companies in the US are using social media as a marketing tool to promote various products and services and reach a larger group of the target audience. This is because social media is a powerful e-commerce marketing tool as it makes products more accessible and engages customers […]

9 min read
31.08.2021
Augmented and Virtual Reality for Small Business: How to Be Interactive?

In 2020, 30.7 million or 99.9% of US businesses were considered small businesses. This shows how competitive the market is for small and medium-sized businesses that are trying to establish their presence.  Using the right tools and techniques is the only way these businesses are going to continue competing to stand out from their competition.  […]

7 min read
28.05.2021
6 Reasons to Implement AR/VR in B2B

The world has already seen numerous technological advancements over the past decades. Still, not all of them have made such a lasting impact on our lives like XR technologies, namely Augmented Reality (AR) and Virtual Reality (VR). Don’t know the difference between them? It’s simple — AR is an integration of virtual information and the […]

6 min read
19.05.2021
AR Clothing App
8 AR Clothing Apps is the Trigger that Will Make Your Customers Click ‘BUY’

Today, physical and online clothes shops face the same problem: people come, look at clothes they offer and… just leave. Window shopping is still one of the most ancient methods to deal with stress, and retailers are not happy about it at all. What is worse, window shopping is trendy among online customers as looking […]

9 min read
17.08.2020
VR Store
How Much Does it Cost to Open a VR Store? (And Why Do You Need it Anyway?)

Let’s admit it, we live in the age of consumerism. Subconsciously and consciously we read each other looking at the logos on clothes and gadgets. But one thing has changed: we are not WHAT we buy anymore, we are HOW we buy. Those who know how to buy the most exclusive stuff with the most […]

8 min read
11.08.2020