Blog Augmented Reality

WE/AR Blog

web-based AR
Web-Based Augmented Reality: All You Need to Know

Web-based Augmented Reality (WebAR) is a technology that allows users to view and interact with augmented reality (AR) content in a web browser. Unlike traditional AR experiences, which require users to download and install a dedicated app, WebAR experiences can be accessed directly from a browser. Maximize your reach, capitalize on ease of use, and […]

17 min read
20.06.2022
Location-Based AR
All You Need to Know About Location-Based Augmented Reality

Even if you didn’t hear the term location based augmented reality, you have undoubtedly encountered the applications that use this technology. The developers try to use every possible feature to make the augmented reality experience feel more natural to the users, and location identification is one of them. Using location-based augmented reality applications, users can […]

12 min read
20.06.2022
The Ultimate Guide to Augmented Reality for Real Estate

Before augmented reality in real estate started innovating this demanding market, real estate stood firm on the principle of apartment visits. Unfortunately, this took time and, most often, additional costs spent on covering the distance and staying near the apartment if it was located far from home. Real estate agents are constantly working to close […]

9 min read
09.05.2022
e-commerce ar
The Ultimate Guide to Augmented Reality (AR) in E-Commerce

Although it is a convenient shopping option, some people have fears about engaging in online shopping, but, luckily – the use of augmented reality in e-commerce represents the ultimate solution.  According to most recent statistics, only 69% of Americans are engaged in e-commerce transactions, despite being extremely convenient. So, why do almost 30% of Americans fear […]

12 min read
18.03.2022
Virtual Showroom
Guide to the Virtual (Digital) Showroom with Examples

Buying products offline and online are two completely different experiences. In the first case, you usually act emotionally and impulsively but you can ‘feel’ the product. In the second case, you are careful and deliberate in the decision-making process but you cannot try the product yourself. Is there a way to combine the best practices […]

12 min read
01.02.2022
AR in retail
The Ultimate Guide to Augmented Reality (AR) in Retail

Today augmented reality in retail represents both innovation and challenge that’s changing the online shopping experience. State-of-the-art trends present themselves every second, creating new opportunities and learning experiences for retail industry specialists.  Thanks to AR in retail new experiences like the try-before-you-buy are made possible. Consumers can experience a product or service and see how […]

19 min read
12.01.2022
Safety Training with Augmented, Virtual, or Mixed Reality

Every few years, a new technology trend takes the business world by the storm, and in the past few years, augmented reality safety and virtual reality safety training applications have shown business owners new ways to achieve goals with unmatched benefits.  As every business aims to maximize its resources while cutting costs to attain goals, […]

16 min read
19.11.2021
Top 16 Examples of Augmented Reality Ads

Augmented Reality (AR) has seen huge growth over the past few years and is increasingly adopted by advertisers to create engaging experiential campaigns. Consumers are more and more open to augmenting their world with useful content, information, and offers while establishing deep emotional connections with brands. In fact, the number of mobile AR users is predicted […]

8 min read
05.11.2021
VR/AR in Warehouse

Every day we see how virtual and augmented reality technologies are used in various business operations. Despite not being fully utilized to their full potential, VR and AR are changing the way business is done, from the minute a concept is thought of until a product or service is delivered to the customer.  The profound […]

12 min read
12.10.2021
ar vr mr xr glossary
VR/AR/MR Glossary: 100 Basic Terms

BASIC TERMS What is the difference between virtual reality and augmented reality? What about mixed reality? How much does augmented reality app cost? Here are the answers to all your questions?  Extended reality (XR) – the environments that permit the interaction of computers and people and which enable the appearance of mixed reality, virtual reality, and augmented […]

14 min read
11.10.2021
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