Blog - Augmented Reality
Every day we see how virtual and augmented reality technologies are used in various business operations. Despite not being fully utilized to their full potential, VR and AR are changing the way business is done, from the minute a concept is thought of until a product or service is delivered to the customer. The profound […]
BASIC TERMS What is the difference between virtual reality and augmented reality? What about mixed reality? How much does augmented reality app cost? Here are the answers to all your questions? Extended reality (XR) – the environments that permit the interaction of computers and people and which enable the appearance of mixed reality, virtual reality, and augmented […]
Futurists and science fiction writers dreamed about VR and AR decades ago, but today the technology is rapidly advancing and is becoming part of everyday life. With a current market value of 30.7 billion US dollars, VR and AR market value is expected to grow to 296.6 billion US dollars in 2024. So is your […]
Traditionally, AR is associated with applications that must be downloaded and installed on your device. You download the app and open the world of augmented reality experiences that brands want to show you. However, AR is not limited only to that. WebAR is another way to integrate augmented reality into your marketing strategy, and it […]
The world of AR/VR/MR technologies is evolving with the speed of light. Do you remember how Nikola Tesla made a revolution with his idea of the alternating current? Until that moment the world was sure that the direct current was the only available option. But AC turned out to be faster, more durable and much […]
Augmented Reality (AR) has seen huge growth over the past few years and is increasingly adopted by advertisers to create engaging experiential campaigns. Consumers are more and more open to augmenting their world with useful content, information, and offers while establishing deep emotional connections with brands. In fact, the number of mobile AR users is predicted […]
Classical education is dead. No more universities with boring books and exhausting cramming. Pupils and students find new ways to learn. Just look at millennials who prefer DIY education because it’s cheaper and more effective. Why bother going to the university if there are Coursera and Udemy? Look more attentively: modern kids learn how to […]
Not a very long time ago, virtual reality and augmented reality seemed like inaccessible technologies. But these two technologies are becoming more available every single time due to the successful app and headset development that allowed users to explore their benefits. In addition to becoming a fantastic part of customers’ lives, AR and VR are […]
AR in healthcare captured many areas from research to the development of new products and services. Who would have thought before that the surgeon will be able to review the patient’s state during the procedure wearing the AR glasses? The innovations in the augmented reality healthcare industry aren’t stopping there, and the future promises to […]
If you’re looking to give your business a competitive edge, it’s time to consider adding an Augmented Reality application to your product or service. AR apps allow brands to strengthen their customer’s experience by creating realistic digital encounters they can’t get anywhere else. Whether you’re a small company just starting out or an established brand […]
