Blog - Augmented Reality

As big tech companies like Google, Facebook, and Apple continue to invest in AR and VR, it’s clear that these immersive experiences are here to stay. And while there are obvious applications for gaming and entertainment, businesses are also starting to explore how they can leverage AR and VR in the workplace. From training new […]

Now, augmented reality in business is an influential instrument marketing specialists and business owners use to attract customers and grow their popularity on the market. Every business area has tried augmented reality and somehow integrated it into their strategy, from retail to recruitment. Let’s find out how to use augmented reality in business and browse […]

Businesses now have much more opportunities to thrive, mainly thanks to technology. Companies wishing to fully adjust to the modern world can act differently, from creating a simple branded web page to an eCommerce store to something even more profound, like the Metaverse!  The Metaverse is still a dark horse, although with a promising future. […]

Although the Metaverse is in its early adoption phase, the advantages of using it outweigh theoretical risks and concerns. Widely known companies have already settled in the virtual world, proving the simulated environment’s promising future. However, it’s no surprise that smaller brands might look at the Metaverse cautiously. After all, it takes resources to get […]

The cost of augmented reality solutions is a tricky topic that companies are interested in. As anything that works well and creates innovations, AR is an investment. Companies from every industry make this investment to impress their audience and gain more attention and profits. Generally, AR could cost over $7000 to $250,000 (in large-scale enterprise […]

AR labels are stickers usually placed on different products that have an additional value proposition. Using a smartphone camera and screening such visuals allows users to see a bigger picture of the brand or item sold. The AR label may direct to images, animations, videos, and even games. The great thing about an augmented reality […]

Traditionally, AR is associated with applications that must be downloaded and installed on your device. You download the app and open the world of augmented reality experiences that brands want to show you. However, AR is not limited only to that. WebAR is another way to integrate augmented reality into your marketing strategy, and it […]

An Augmented Reality QR code is a type of QR code that you can use to trigger a digital augmentation of reality. When scanned by a device, an AR QR code can be used to display digital content on top of the real-world environment. It can include 3D models, video, and other types of digital […]

Web-based Augmented Reality (WebAR) is a technology that allows users to view and interact with augmented reality (AR) content in a web browser. Unlike traditional AR experiences, which require users to download and install a dedicated app, WebAR experiences can be accessed directly from a browser. Maximize your reach, capitalize on ease of use, and […]

Even if you didn’t hear the term location based augmented reality, you have undoubtedly encountered the applications that use this technology. The developers try to use every possible feature to make the augmented reality experience feel more natural to the users, and location identification is one of them. Using location-based augmented reality applications, users can […]