Blog - Augmented Reality

Augmented reality describes user experiences that add 2D or 3D elements to the live view from a device’s camera in a way that makes those elements appear to inhabit the real world.  The world is living in the era of AR /VR that presents real-time visualization with tracking reality. It empowers users to see the […]

Today, physical and online clothes shops face the same problem: people come, look at clothes they offer and… just leave. Window shopping is still one of the most ancient methods to deal with stress, and retailers are not happy about it at all. What is worse, window shopping is trendy among online customers as looking […]

In 2020, 30.7 million or 99.9% of US businesses were considered small businesses. This shows how competitive the market is for small and medium-sized businesses that are trying to establish their presence.  Using the right tools and techniques is the only way these businesses are going to continue competing to stand out from their competition.  […]

Today augmented reality in retail represents both innovation and challenge that’s changing the online shopping experience. State-of-the-art trends present themselves every second, creating new opportunities and learning experiences for retail industry specialists.  Thanks to AR in retail new experiences like the try-before-you-buy are made possible. Consumers can experience a product or service and see how […]

Virtual and augmented reality are two of the most hyped trends in the business world. Although these two technologies are currently used in multiple business applications, there’s still room for more advancement as companies and experts are still exploring various ways where extended reality can be used to change the way current business operations are […]

The world of AR/VR/MR technologies is evolving with the speed of light. Do you remember how Nikola Tesla made a revolution with his idea of the alternating current? Until that moment the world was sure that the direct current was the only available option. But AC turned out to be faster, more durable and much […]

The world has already seen numerous technological advancements over the past decades. Still, not all of them have made such a lasting impact on our lives like XR technologies, namely Augmented Reality (AR) and Virtual Reality (VR). Don’t know the difference between them? It’s simple — AR is an integration of virtual information and the […]

Futurists and science fiction writers dreamed about VR and AR decades ago, but today the technology is rapidly advancing and is becoming part of everyday life. With a current market value of 30.7 billion US dollars, VR and AR market value is expected to grow to 296.6 billion US dollars in 2024.  So is your […]

For years, virtual and augmented reality technologies were linked with gaming and entertainment. Today, these new technologies are becoming more accessible and are being implemented in every industry, thanks to the benefits they provide.  During the past few years, developers and engineers have managed to build different apps and tools that would help business people […]

Augmented reality isn’t just about gaming and entertainment, and there’s a significant increase in the popularity of the use of this technology in numerous industries. This is why there’s a vast demand for the production of functional and practical augmented reality mobile apps that users can easily access and use.  Almost half of the world’s […]