Blog - Augmented Reality

AR labels are stickers usually placed on different products that have an additional value proposition. Using a smartphone camera and screening such visuals allows users to see a bigger picture of the brand or item sold. The AR label may direct to images, animations, videos, and even games. The great thing about an augmented reality […]

An Augmented Reality QR code is a type of QR code that you can use to trigger a digital augmentation of reality. When scanned by a device, an AR QR code can be used to display digital content on top of the real-world environment. It can include 3D models, video, and other types of digital […]

Web-based Augmented Reality (WebAR) is a technology that allows users to view and interact with augmented reality (AR) content in a web browser. Unlike traditional AR experiences, which require users to download and install a dedicated app, WebAR experiences can be accessed directly from a browser. Maximize your reach, capitalize on ease of use, and […]

The packaging of the product is a powerful communication channel. It reaches 100% of your clients. Just think about it, it’s the first thing the client sees when he/she grabs a bottle of wine or a package of cereals in a supermarket! It’s the first thing a buyer touches when he/she gets a box with […]

Fashion revolves around creativity and brightness, and AR in fashion industry only brought these qualities closer to light. There is a reason why people who create clothing brands are called designers — design and the image of clothes matter to customers when they search for a new wardrobe upgrade.  Research has shown that 80% of […]

Before augmented reality in real estate started innovating this demanding market, real estate stood firm on the principle of apartment visits. Unfortunately, this took time and, most often, additional costs spent on covering the distance and staying near the apartment if it was located far from home. Real estate agents are constantly working to close […]

Buying products offline and online are two completely different experiences. In the first case, you usually act emotionally and impulsively but you can ‘feel’ the product. In the second case, you are careful and deliberate in the decision-making process but you cannot try the product yourself. Is there a way to combine the best practices […]

Although it is a convenient shopping option, some people have fears about engaging in online shopping, but, luckily – the use of augmented reality in e-commerce represents the ultimate solution.  According to most recent statistics, only 69% of Americans are engaged in e-commerce transactions, despite being extremely convenient. So, why do almost 30% of Americans fear […]

The popularity of AR in automotive applications is widely increasing as this technology combines our reality with digital content to expand possibilities and improve efficiency in this competitive market.  So, the question is no longer “Should we implement AR technologies in the automotive industry?” but rather “How soon should we implement AR different applications to […]

Every few years, a new technology trend takes the business world by the storm, and in the past few years, augmented reality safety and virtual reality safety training applications have shown business owners new ways to achieve goals with unmatched benefits.  As every business aims to maximize its resources while cutting costs to attain goals, […]