WE/AR Blog Augmented Reality for Fashion Industry: What’s New?
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Augmented Reality for Fashion Industry: What’s New?

By Veronika Petrenko
7 min read

Since its invention in 1957, augmented reality has increased the interaction between providers and consumers for a richer user experience in all industries and niches. And with the widespread use of smartphones, this technology has become more accessible. The number of mobile users of augmented reality applications is expected to reach 2.4 billion users in 2023, signifying how widespread this technology is.

But what does it mean for the fashion industry? How can AR help fashion designers and retailers introduce and sell their products while guaranteeing the satisfaction of their customers? What are the different uses of augmented reality in fashion industry? Keep on reading to learn more about this topic.

AR in Fashion Industry
AR in Fashion Industry

How is Augmented Reality Used in the Fashion Industry?

The first industry to ever use AR was advertising. Experts managed to create an immersive experience by adding elements from the real environment into the world they’ve designed to help customers understand more about products and services.

Soon enough, other industries began to realize the potential of AR by incorporating it into marketing efforts, logistics, employee training, and operational processes. With the rise of e-commerce, AR became more crucial as it creates a richer shopping experience and allows customers to try the product or service they want to buy before paying for it.

AR in fashion is used in several aspects, changing the nature of the business itself and the way employees do their job and offer their newest creations.

Using AR In Fashion Design

AR can be incorporated early on when the products are designed. For example, fashion designers can use AR elements to design clothes and see how they look without actually cutting any fabric.

This is a great opportunity to teach new designers and executives while preserving the company resources. It’s also an excellent chance for designers to unleash their dreams and experiment with unusual materials, seeing how they will look once added to the design they created.

Digital Clothing

Buying digital clothes is a good example that shows the impact of AR on fashion. Consumers can upload an avatar of themselves and try digital clothes before actually making a purchase.

Not only will this increase the company’s sales, but it will also help customers feel more comfortable about their choices because they know exactly how an item will look before buying it. This also means a reduction in return rates.

Changing How Clothes Are Made

The combination of AR and 3D printing will alter the way clothes are made, making them more cost-efficient and reducing the cost of human labor and error. In addition, these two technologies allow both manufacturers and consumers to react more with the clothes, becoming part of the experience.

Coping Up With Changing Consumers’ Behavior

As things change in our world, people have new needs that cater to their new digital lifestyle. People have less time and are probably worried about trying clothes that someone else has touched. More people go shopping by themselves, and they can feel stressed about buying clothes on their own.

Due to these changing habits, digital clothes can represent a good solution because customers can see how they look, save photos, and share them with others before paying for anything.

What are the Benefits of Using Augmented Reality in the Fashion Industry?

Understanding the aspects of how augmented reality affecting fashion will help us use this technology even more, to offer more benefits to manufacturers, retailers, and customers. Here are some benefits of using AR in fashion.

  • AR is good for the environment. With the introduction of digital clothes design, there will be a reduction in wasted resources and materials that no one is willing to use. People will be able to choose and try clothes without actually having to waste energy in driving to multiple stores and trying several clothing items. It’s also more sanitary.
  • Different brands have already introduced augmented reality apps that allow customers to try on virtual products and even make a purchase without leaving their homes. This is one of the main benefits of augmented reality as it makes e-commerce more accessible because people know exactly what they will receive when they pay for their order. Converse used this technology to increase its sales of sneakers in times where people weren’t that fond of physical shopping. 

  • Because fashion is all about changing colors and patterns, a brand like American Apparel introduced an AR app that allows people to see how different designs look once the colors have changed. This encouraged people to buy more clothing items after seeing how they actually look on their skin.

  • With AR apps, more luxurious brands were able to make their products more accessible to people who wouldn’t pay the high price. For example, Gucci introduced a try-on service with their AR app that allows people to try their new fashionable sneakers, take photos of them, and post them on social media accounts. More people were encouraged to pay the high price of the sneakers, knowing that they would actually look good.

  • Even if they won’t buy the products, some luxury brands launched augmented apps to help new customers become loyal to a brand that they’ve never tried before. Boucheron, the famous jewelry designer, launched an app that allows people to try on virtual jewelry items that were once worn by celebrities or royalties. In addition to increasing brand recognition, people will feel more emotionally connected to a brand that they’ve never bought, sharing its social media stories, and posting about it on their accounts. In case someone decides to splurge one day, they will definitely choose this brand.

  • With an overwhelming number of products, some buyers might be put off the whole shopping experience because there are too many designs. Warby Parker, the glasses manufacturer and retailer understood this dilemma and introduced an AR app that allows customers to see how the glasses fit, make changes, and even pay for their new glasses using several smart payment solutions. The idea was to make the purchase process more accessible and simpler in a time where everyone is busy and wants to save their time.

  • As we’re moving more into a digital world, there will be a chance for more people to look fashionable without actually having to buy new clothes. The fashion industry is responsible for more than 10% of the carbon emissions in the world, and more than 85% of all textiles go to waste every year. People can look their best by trying and buying digital clothes without actually paying for the real clothing item.
  • People can save more time and effort by trying AR clothes. Asos introduced an app that is considered to be one of the best augmented reality in fashion because it allows people to get their accurate fit and see how different designs will look on their bodies. As a result, people can feel more confident about their fashion choices.
  • Apart from apps, several brands installed AR mirrors into their brick-and-mortar stores. Uniqlo is one of these brands after introducing what they called magic mirrors into their stores. The idea depends on installing an AR screen, and when a customer is hesitant about choosing a product, they will stand in front of this screen and see how this product actually looks on them. Without trying different clothes, customers can try tens of colors and designs in minutes. 

How Can You Use AR In Your Fashion Business?

If you work in the fashion industry, you have a chance to improve your status in the market by incorporating AR into several business operations. At WeAR Studio, we will study your business and suggest the best AR solutions that work for you. So contact us today, and we’ll help you.