Blog Fashion

WE/AR Blog

Virtual Showroom
Guide to the Virtual (Digital) Showroom with Examples

Buying products offline and online are two completely different experiences. In the first case, you usually act emotionally and impulsively but you can ‘feel’ the product. In the second case, you are careful and deliberate in the decision-making process but you cannot try the product yourself. Is there a way to combine the best practices […]

12 min read
01.02.2022
Augmented Reality in Fashion: 13 Examples of Brands Using AR

Fashion revolves around creativity and brightness, and AR in fashion industry only brought these qualities closer to light. There is a reason why people who create clothing brands are called designers — design and the image of clothes matter to customers when they search for a new wardrobe upgrade.  Research has shown that 80% of […]

13 min read
27.08.2021