Best Examples of Metaverse’s Brands and Platforms
Although the Metaverse is in its early adoption phase, the advantages of using it outweigh theoretical risks and concerns. Widely known companies have already settled in the virtual world, proving the simulated environment’s promising future. However, it’s no surprise that smaller brands might look at the Metaverse cautiously. After all, it takes resources to get into the digital world. But as large corporations demonstrate, the virtual universe shows much promise. Below are the brightest examples of brands and platforms using the Metaverse.
Horizon Worlds by Meta
Facebook (Meta) was in the vanguard of companies to fuel people’s and businesses’ interest in the Metaverse. Meta recently released its virtual reality video game compatible with Oculus line VR headsets, Horizon Worlds. In it, users can interact with objects and one another using additional controllers. The platform allows for traveling in space and visiting numerous virtual worlds created by users. And although experts state that Horizon Worlds’ current state is raw, there is no denying that the platform has vast potential and could attract significantly more users in the future.
Mesh by Microsoft
With billion-dollar investments, Microsoft tends to be at the forefront of the massive Metaverse adoption. This sole fact may be a clear indicator that the Metaverse will stay strong in the coming years. And yet, Microsoft’s product makes this assumption rock-solid. Mesh is a collection of services created for an interactive, collaboration-first experience. It focuses on securing fully immersive cooperation in which users tune in to calls and discussions using personalized avatars. Additionally, people can connect using a holographic feature, transition across space, and use a comprehensive toolset to be as highly
Nvidia Omniverse is a cloud-based 3D simulation platform focusing on creating and collaborating on realistic 3D content in real-time. It offers various features and tools to work with 3D content, including a user-friendly interface and a library of built-in 3D models and assets. Omniverse also includes a powerful rendering engine that supports ray tracing and global illumination, making it possible to create realistic images and animations. Nvidia Omniverse empowers enthusiasts to create Metaverse-based apps and multifaceted platforms with vivid and high-quality avatars.
Second Life is one of the earliest and most famous examples of the Metaverse. It is a 3D online world designed by Linden Lab. Users can create and customize their avatars, explore the world, interact with others, and participate in activities. Second Life has been praised for its innovative design and ability to facilitate user-created content and experiences. It is also one of the few virtual worlds that have successfully generated significant revenue through user subscriptions and in-world purchases. There are several reasons why Second Life is considered a pioneer in the Metaverse:
- It was one of the first virtual worlds to gain mainstream attention and popularity.
- It has a very well-developed economy.
- It has created a trustworthy and loyal community of users.
Somnium Space is one of the most promising and exciting examples of the Metaverse. Its strong sides include blockchain technology, unique currency (CUBE tokens), and NFT assets. Plus, users can utilize software development kids (SDKs), which expands the platform’s functionality. While all people exist in one space, they can build exclusive environments and include anything they wish, from swimming pools to enormous mansions. Not only that, but users can also monetize their property and assets. The coins and NFTs allow people to own and control their virtual possessions. These features make Somnium Space an excellent platform for users to design and experience individually-created virtual worlds, primarily via VR headsets.
The Walt Disney Company’s Metaverse is a digital universe letting users consume and enjoy the corporation’s content in a virtual space. The company uses the Metaverse to promote its various franchises, including its parks and resorts, movies, and TV shows. Disney has also recently revealed its sheer interest in investing in the Metaverse and generating unique content for the simulated environment, naming it “the next great storytelling frontier.” And although the simulated world is still in its early stages, Disney has ambitious plans to swing into it and take a huge slice.
Large corporations often take the discoverer role, testing the waters of new technology, and Nike is no exception. Nike Inc. stepped its foot into the fully immersive digital environment last November. By teaming up with Roblox, Nike has developed its branded digital universe, Nikeland. The virtual space provides countless opportunities for Nike fans and enthusiasts, from buying branded products and creating one-of-a-kind avatars to playing games. Several months into its emergence, Nikeland was a huge success. That’s why it wants to start early and tap into the burgeoning popularity of the Metaverse.
Electric/City by Charli Cohen & Selfridges
In cooperation with London’s retailer and Yahoo RYOT Lab, Charlie Cohen has created Electric/City, a digital universe entailing all the best features of the biggest cities, vogue-wise. Electric/City offers a 360-degree video experience, allowing people to navigate the globe and dress in exclusively created digital apparel. And that’s not even the best thing about Cohen’s brainchild–users can browse their and others’ garments using Augmented Reality.
Pokemon is perhaps the first app that comes to mind when discussing the best uses of AR technology. And it isn’t surprising because Pokemon Go, or better to say – Niantic (the game’s author), is an early adopter of AR. Niantic has been a heavy hitter in AR for years, expanding its operation area further. Of course, that expansion will touch upon the Metaverse, as the corporation has expressed the field’s impressive potential. More to the point, Pokemon Go is an example of how immersive a digital world can be with AR and VR.
Sandbox has been among the early users of blockchain. It’s a user-generated, decentralized content gaming platform powered by Ethereum. Such an ecosystem provides a host of opportunities for users, like building different items with their further selling or exchanging. It makes the platform highly effective economics-wise, as Sandbox works on its currency (SAND). The platform demonstrates excellent and seamless interoperability and a memorable, immersive experience thanks to a mindful and user-driven approach.
Decentraland is a virtual reality platform revolving around the Ethereum blockchain. Users can invent, experience, and monetize content and applications. The Decentraland DAO (decentralized autonomous organization) owns and governs the platform, with the MANA token used to purchase land and other virtual goods and services. People can explore the world of Decentraland using a virtual reality headset, including Oculus Rift, HTC Vive, and Samsung Gear VR. Decentraland hosts various renowned brands alongside their creations. For example, in their recent Metaverse collaboration, Tafi and Coca-Cola created an interactive, 3D version of the Coca-Cola brand. Users could enter the virtual world and explore different areas, including a virtual museum and a vibrant Coca-Cola factory. In addition, people could purchase digital Coca-Cola wearables and drink products in the virtual world.
Roblox is an online gaming platform where players can create and share their 3D games. The platform features native VR support so anyone can experience their creations in virtual reality. Hyundai Motor has created a virtual space in Roblox called Hyundai Mobility Adventure. The Adventure empowers users to experience future mobility concepts such as autonomous driving and flying cars. The environment also provides interactive content such as quizzes and challenges. It is part of Hyundai’s effort to engage with younger audiences and create awareness about future mobility solutions. Roblox and Warner Bros. partnered to bring the musical In the Heights to the platform. Players could attend a virtual launch party featuring performances from the cast and creators. Moreover, the musical’s Metaverse emphasized immersion, letting visitors observe highly interactive murals, dance tutorials, and BTS episodes by wearing VR headsets. Gucci is yet another brand leveraging the power of Roblox. The new Gucci Garden Experience was a one-of-a-kind event that combined the best of Gucci with the captivating world of Roblox. For a limited time, players could explore the Gucci Garden, collect exclusive items, complete special quests, and enjoy a high-fidelity environment for free.
Cryptovoxels is a decentralized, user-owned virtual world centered around the Ethereum blockchain. It launched in early 2018 and has since grown to become one of the most popular digital universes on the Ethereum network. Cryptovoxels lets users purchase, develop, and trade virtual land on the blockchain. Besides, Cryptovoxels has a vibrant community of artists and developers who constantly create new experiences and push the boundaries of what’s possible in the Metaverse. Unlike other platforms, Cryptovoxels does not have a native token, relying on ether (ETH). Nor does it require coding/scripting, enabling anyone to design items in Cryptovoxels using the browser.
Alien Worlds is a blockchain-based Metaverse powered by three blockchain systems, WAX, Ethereum, and Binance Smart Chain (BSC). In the Alien Worlds game, players can explore diverse planets and collect Crystals, which can be used to upgrade their ship or purchase new items. Players can also compete against each other in ship-to-ship combat. The game is free to play, and players can earn real cryptocurrencies by participating in in-game activities.
IMVU is a social network and virtual world, allowing users to create 3D avatars, connect with others, and purchase virtual goods. IMVU is a fantastic example of a Metaverse, as it lets people connect in a simulated space and explore different areas of the world. The benefits of IMVU include meeting new people, making friends, and expressing yourself through an avatar. You can also earn credits by completing tasks and interacting with other users. The network offers various spaces to explore, including VR rooms that allow you to better experience the world in a digital setting.
The Metaverse is an exciting new technology that is slowly but surely gaining mainstream attention. With numerous platforms available and brands already barged into the Metaverse, perks from entering the simulated space are too sweet to pass by simply. There is something for everyone in the simulated environment, from gaming to social networking to doing business. And the sooner you start exploring the Metaverse, the higher the chances you’ll succeed. Don’t know where to begin with your Metaverse journey? Contact us at firstname.lastname@example.org, and our experts will provide you with a comprehensive consultation, answering all your concerns.