Virtual and Augmented Reality for Recruitment
Virtual and augmented reality are two of the most hyped trends in the business world. Although these two technologies are currently used in multiple business applications, there’s still room for more advancement as companies and experts are still exploring various ways where extended reality can be used to change the way current business operations are done.
One of the latest trends in today’s business world is how augmented and virtual reality for recruitment work. These two technologies represent extended reality and are currently embedded throughout the recruitment process. Both AR and VR recruitment techniques have a huge impact on everyone working in this sector.
At WeAR Studio, our mission is to show you the potential of extended reality and how it can be used to elevate your business, facilitate various business operations, and give you a competitive advantage. This is why, in this article, we’ll analyze the impact of virtual and augmented reality on the recruitment process and how it can help the right people get the job so that only the perfect candidates can join your workforce and help your company achieve its goals.
So, if you’re in the HR industry, if you’re interested in knowing how VR and AR can change the hiring process for you as a manager, or if you’re an employee looking for a new job, keep on reading to learn more about this topic.
What is AR/VR Recruitment?
An effective recruitment process involves finding the candidate with the right skills who represents a good match for the job in question. This multi-step process involves revising various resumes and CVs, holding job interviews, and eventually selecting the right candidate for the job and offering them the needed information, so they can start working.
Over the past few years, several organizations, including the US Navy and Jaguar, have used AR and VR in their recruitment processes to make them more successful.
AR or VR recruitment is the process of using AR or VR technologies to engage job applicants throughout the interviewing and hiring process, so they can join the job they’ve applied for. AR/VR recruitment is used to provide a more immersive experience to the applicants and to provide HR personnel with a reliable tool of assessment to help them choose the right person for the job.
Using AR or VR in the recruitment process can take several shapes and proves that these technologies represent more than just a temporary trend. Instead, using AR and VR in recruitment is a potent way of utilizing the company’s resources and revolutionizing the way it does business in a competitive environment.
There’s a big difference between augmented and virtual reality technologies, as AR involves creating virtual objects that users can use and manipulate in the real world, so they’re still aware of their surroundings because these objects are added to their current environment.
Virtual reality is different, as it creates a simulated reality that the user lives in, while being detached from the real world. Both technologies create an immersive experience that can be used throughout the different phases of the recruitment process to make the job of the HR department easier. They can also help job applicants prove that they’re actually suitable for the job they’re applying for, increasing their chance of landing a job offer.
Why Are VR/AR Technologies Used in Recruitment?
For so long, VR and AR were strongly associated with the entertainment business as they represent a hot trend in the gaming and movie industry. However, business managers came to realize that there’s more to extended reality than just creating immersive games and captivating shows.
This is why both technologies are currently utilized in several business operations to help companies change the way work is done. Managers are able to use these technologies to save time and cost and achieve the best outcome using the company’s current resources.
VR and AR work differently in the recruitment process as both technologies are different. This is why they provide different benefits to allow HR managers and employees to choose the most suitable solution that would help the company achieve its target; hire the right person for the job.
Benefits of Using VR in Recruitment
VR in recruitment creates an immersive experience that the user enjoys when they put on a headset. The created reality engages all the senses and is used to expand the recruitment process to make it more successful. Here are some of the benefits of using VR in recruitment.
- VR gives HR managers and employees the opportunity to optimize the recruitment process by interviewing more candidates, even the ones who are located somewhere else. In addition, using VR, candidates can experience the workplace and take an office tour to understand more about the nature of the job, and the HR managers can also better interact with them in a simulated reality. At the same time, VR allows managers to interview more people without wasting the company’s resources. For example, HR managers can conduct remote yet immersive interviews without having employees fly to the company’s location or having managers waste their time between interviews.
- Instead of traditional interviews, VR can take video interviews one step further, as recruiters can actually feel the applicant in person and assess their personality, in addition to their skills. This way, they can see if they’re the right person for the job and if they actually fit the company’s culture. According to surveys, more than 80% of applicants would accept a job offer based on the personal relationships formed during a successful interview.
- After screening the applicants, HR managers can use virtual reality to create an immersive and potent assessment that allows them to pick the right person for the job. Combined with artificial intelligence, different HR virtual reality tools can create a real-like jobsite experience that helps new employees to experience the real nature of the job without wasting any of the company’s resources, subjecting themselves to danger, or putting the company in a situation where it’s subject to liability.
- Using virtual reality in recruitment is a valuable tool that allows recruiters to see and assess the true potential of applications, away from misleading resumes. Creating a virtual reality environment allows recruiters to see how applicants will actually behave in different situations, regardless of what is mentioned in their CVs. Talent trials and tests show which applicants are actually right for the job and which ones aren’t so the HR department can make the right decision. At the same time, new employees might not be that trained to do the job, so they can get in trouble if they do something wrong.
- Virtual reality is a trendy tool that can help create brand loyalty. Although mainly used for marketing, new applicants would love to work for a company that is using the latest technology. So, recruiters can use this technology to impress new talents and attract the most successful candidates, so they can become part of the team.
- When an applicant is approved, VR can be used to create a simulated training program. A virtual reality simulated yet safe environment is the best training tool that will help new employees understand the nature of the job without subjecting themselves to danger or wasting the company’s resources. It’s also an intriguing educational tool that allows employees to experience every aspect of the job in a stress-free environment.
See Also: The Growing Demand for VR in Workplace
How Are Different Companies Using Virtual Reality For Recruitment?
The following companies are currently utilizing VR techniques to help boost the nature of their recruitment process and facilitate the job of the HR department. Here are some examples of using VR in recruiting the right people for the job.
- Jet, an e-commerce platform, uses Samsung’s VR gear to recruit new employees by creating a simulation of the workplace to give them an honest glimpse of the company’s culture. For example, candidates can see how meetings are done and assess the nature between different employees to understand the atmosphere of the workplace. Such a technology can make new employees feel more comfortable when they join the company. As a result, they will soon be able to fit in and do their job.
- Deutsche Bahn, the German railway company, is currently using VR technology to recruit more blue-collar employees, administrators, and specialists. Due to the decline in the number of new employees entering the workforce market, the company decided to use VR to allow applicants to experience different jobs, so they can be tempted to select and apply for one.
- Commonwealth Bank of Australia is offering a VR training program that assesses employees’ abilities to make decisions in different challenging situations. As the bank is depending more on paperless transactions to change the way business is done, these new technologies can represent different challenges for old and new employees. VR is used to create a simulated environment that puts the candidate in a stressful situation to assess their decision-making abilities and see if they’re fit for the job.
- Jaguar revolutionizes its recruitment process by offering a job to those who can crack a code found on their virtual reality app. This way, only the most qualified candidates will be able to go through the following stages of the recruitment process, so the company can offer the job to the right applicant. In addition to being a potent way of selecting the right employee for the job, the fun game will make new applicants emotionally engaged with the brand.
- In addition to using it for training purposes, the US Navy has extended the use of virtual reality applications to create a successful recruitment process. The developed app creates a simulated reality that shows potential recruits what it’s really like to be in the navy, so they’re more prepared for their missions. As a result, people already know what they’re expected to do, and at the same time, this technology gives recruiters the opportunity to see what their new recruits are capable of.
Benefits of Using AR in Recruitment
Unlike VR, which creates a full simulation, AR creates objects that are overlaid on our reality to create an enhanced version that can be easily manipulated. By adding 3D computer-generated objects, the user can experience a new immersive reality that engages the senses and provides both the recruiter and recruit with a streamlined hiring process.
Using augmented reality in recruitment allows potential employees to try and use the company’s expensive products and other resources remotely and safely. AR can be used in several stages of the hiring process to help the company hire the right candidate for the job. Here are some of the benefits of using AR in recruitment.
- In a highly competitive market, AR can help showcase the brand and attract the most desirable candidates to the company. When there’s high demand for a specific talent, candidates are more likely to choose the company that offers the latest technology, best career advancement, and most comfortable culture. In addition, AR can be used to show the company’s potential, so it can be more desirable compared to its competitors.
- Instead of following the most traditional ways to assess an employee’s skills and talents, augmented reality games can be used to understand the potential of every single candidate and decide on whether they’re fit for the job or not. AR games are engaging and also allow recruiters to see how employees will act and react in different situations.
- Augmented reality is currently used to create a safe training environment for different employees, so the HR department can assess their compatibility with the job requirement. When the working environment is rather challenging, or employees use expensive or dangerous equipment, AR can create a game or a setup that allows new applicants to test their boundaries and see if they’re fit for the job without getting into trouble or wasting the company’s resources.
- Simulating the work environment is one of the perks of using AR in recruitment. Augmented reality can be used to create games that mimic the workplace in a stress-free setting. By playing these games, new recruits can see if they can handle the job or if they actually like what they’re applying for.
How Are Different Companies Using AR for Recruitment?
Because of its outstanding advantages, AR is a tool that is becoming more popular in the recruitment field. Using augmented reality can provide both the employer and employee with seamless experiences, so the right candidate can match with the right job. Here is how some companies use augmented reality in recruiting the right candidates.
- Siemens launched an augmented reality game called Plantsville to showcase its potential to stakeholders, including new recruits. This game is a fun way of engaging potential employees with the brand while introducing the company’s latest products and technologies.
- By selecting their most favorite plant, players or prospects will be able to experience the work environment, get acquainted with the company’s culture, and see what it’s like to work for Siemens. At the same time, recruiters are able to assess their performance when they’re making decisions that affect the way business is done.
- Hershey is currently using augmented reality to engage potential candidates with the company and its culture. As a result, new candidates are able to sense the spirit of the team, which represents a core value for the company, and see how they can be part of this big team to achieve the company’s goals.
- During the last stage of the recruitment process, an AR training program can be used to prepare employees for the job. The UK Ministry of Defense is currently using this technology to give advanced training before new recruits are hired. AR creates a safe and stress-free setup that allows candidates to learn more about the job, eventually decreasing problems when they actually start working
- Job applicants can use AR to showcase their talent using a new CV or resume form that relies on augmented reality to deliver information in the most captivating way. For example, when the applicant is applying for a job that is related to mixed reality or any other related sector, a QR code on the resume can take the recruiters and employers to a created simulation that allows them to see what the candidate actually does and is capable of. This can be a valuable tool for competing candidates when they’re applying for a highly desirable job.
Use AR/VR to Recruit the Best Candidates Today
In order to keep up with your competition, you need to be aware of the latest trends and how to utilize them to improve your status in the market. This is why you need to be aware of how the industry is evolving and the most useful tools that can help you run your business successfully.
WeAR Studio will study your company’s profile and suggest the best VR or AR solution that can help you design and manage your recruitment process better. So contact us today and get introduced to a new world of possibilities.