WE/AR Blog

AR Image Tracking
18 Best Web-based Augmented Reality Examples

Traditionally, AR is associated with applications that must be downloaded and installed on your device. You download the app and open the world of augmented reality experiences that brands want to show you. However, AR is not limited only to that. WebAR is another way to integrate augmented reality into your marketing strategy, and it […]

10 min read
25.07.2022
VR technology
WHAT ARE THE TECHNOLOGIES USED IN AR/VR/MR?

The world of AR/VR/MR technologies is evolving with the speed of light. Do you remember how Nikola Tesla made a revolution with his idea of the alternating current? Until that moment the world was sure that the direct current was the only available option. But AC turned out to be faster, more durable and much […]

9 min read
15.08.2020
VR Automotive
The Ultimate Guide to Virtual Reality in the Automotive Industry

Virtual Reality in automotive is not just a trendy marketing campaign but the symbiosis of cutting-edge technologies. However, even from a marketing standpoint, using VR in the automotive industry is a great way to attract customers’ attention and increase brand visibility. There is hardly a chance that marketing specialists in the industry will want to […]

11 min read
07.08.2020
Top 16 Examples of Augmented Reality Ads

Augmented Reality (AR) has seen huge growth over the past few years and is increasingly adopted by advertisers to create engaging experiential campaigns. Consumers are more and more open to augmenting their world with useful content, information, and offers while establishing deep emotional connections with brands. In fact, the number of mobile AR users is predicted […]

8 min read
05.11.2021
VR Streaming
Events Streaming in VR is New Livestreaming

I was always dreaming about visiting Coachella. VR streaming of the festival in 2017 made my dream come true. Coachella managers also dreamt about reaching the maximum global target audience at the festival. VR broadcasting made their dream come true as well. The thing is VR streaming is a win-win game: while events receive more […]

8 min read
04.08.2020
VR Education
7 Reasons Why Education Will Never Be the Same Again with VR and AR

Classical education is dead. No more universities with boring books and exhausting cramming. Pupils and students find new ways to learn. Just look at millennials who prefer DIY education because it’s cheaper and more effective. Why bother going to the university if there are Coursera and Udemy? Look more attentively: modern kids learn how to […]

9 min read
28.07.2020
VR corporate Training
9 Real Examples of Virtual Reality Corporate Training

Virtual Reality (VR) Corporate Training: Real Examples Introduction Definition of virtual reality corporate training; Brief overview of the benefits of using VR in corporate training Virtual reality (VR) technology has been rapidly advancing over the last few years and has become a popular tool in various industries for training purposes. The use of VR in […]

7 min read
22.02.2023
VR In Engineering
Virtual Reality in Engineering – How Can It Change This Industry?

VR in engineering creates new work situations and opens up doors to new possibilities. But, at the same time, it comes with several challenges that industry experts need to be aware of.  Thanks to VR, engineers can actually predict and solve problems before they arise. Not only will this create the possibility for a streamlined […]

13 min read
31.01.2022
8 Uses of VR and AR in Food and Beverage Industry

Not a very long time ago, virtual reality and augmented reality seemed like inaccessible technologies. But these two technologies are becoming more available every single time due to the successful app and headset development that allowed users to explore their benefits.  In addition to becoming a fantastic part of customers’ lives, AR and VR are […]

7 min read
12.07.2021
Virtual Reality Automotive Training: A Cost-Effective Solution

VR training can simulate the experience of driving a car or to design, develop, and test vehicles. This allows engineers, designers, and marketers to experience a car’s features and capabilities in a simulated environment, helping to improve the overall quality and safety of vehicles.
But there’s more than that! Read to find out.

9 min read
14.02.2023
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