WE/AR Blog
It’s not a secret that Google, Facebook, Microsoft, and Apple are fighting for you. They want you to throw away your beloved smartphone and replace it with some ultra stylish high-end HMD. Tech giants invest billions in VR/AR/MR development, acquire small startups, and experiment with new forms and materials. That is why new HMDs hit […]
If you love sci-fi movies and watch them from time to time, you must have noticed that it is impossible to visualize the world of the future without AR, VR, and MR. These technologies fit into the world of the future as naturally as flying cars, androids, and teleportation. Yes, I am talking about superhero […]
Lexus, Audi, Cadillac, Volvo, Nissan, Ford, Mercedes. What is common between all these car brands? Yes, these are the cars that do their job. But that`s not the right answer. The right answer is that all these companies use VR and AR to design, manufacture, and sell cars. Because it’s the era of augmented (AR) and […]
We are on the edge of the revolution that will merge the real and digital worlds, and this revolution starts with the world of commerce. Strange as it may seem. However, why “strange as it may seem?” Columbus and Magellan crossed the oceans and discovered new continents looking for new trade routes. It’s different today: […]
It’s the battlefield that shows if the training was good enough to prepare a perfect soldier. That’s why in the US Army, 20% of the military budget is spent on the personnel and the recruit training. And thats why French, Chinese, German, Swedish armies use virtual reality simulations for military training with enthusiasm. So why […]
I was always dreaming about visiting Coachella. VR streaming of the festival in 2017 made my dream come true. Coachella managers also dreamt about reaching the maximum global target audience at the festival. VR broadcasting made their dream come true as well. The thing is VR streaming is a win-win game: while events receive more […]
What is the biggest pain point of HRs today? I asked several HRs managing big teams and came to the conclusion that the answer is simple as it could be. It’s engagement. Engagement of employees is the foundation of any successful company. After all, engaged employees are 57% more enthusiastic about their work and, as […]
The packaging of the product is a powerful communication channel. It reaches 100% of your clients. Just think about it, it’s the first thing the client sees when he/she grabs a bottle of wine or a package of cereals in a supermarket! It’s the first thing a buyer touches when he/she gets a box with […]
Virtual reality tours are a dangerous marketing tool. You see, 3D visualization destroys the need in presentations, leaflets, and boring speeches full of cliches. No more “comfortable atmosphere of our hotel” and “the windows of your room will look out on the ocean.” No more talking and persuading- storytelling has become story living. And if […]
I am sure you`re very skeptical about using VR technology in sports. Sports + virtual reality? Really? You might think, sports is good as it is. Watching sports is fun, it provokes intense positive emotions, it unites people creating a sense of brotherhood. Doing sports is stimulating, motivating, and very useful for your health. Sports […]
