WE/AR Blog

HMD
The Best HMD: The Battle for Your Head Has Started

 It’s not a secret that Google, Facebook, Microsoft, and Apple are fighting for you. They want you to throw away your beloved smartphone and replace it with some ultra stylish high-end HMD. Tech giants invest billions in VR/AR/MR development, acquire small startups, and experiment with new forms and materials. That is why new HMDs hit […]

10 min read
12.08.2020
VR Logistics
MR, VR, and AR in Manufacturing and Logistics: an Ultimate Way to Increase Productivity

If you love sci-fi movies and watch them from time to time, you must have noticed that it is impossible to visualize the world of the future without  AR, VR, and MR. These technologies fit into the world of the future as naturally as flying cars, androids, and teleportation. Yes, I am talking about superhero […]

10 min read
09.08.2020
VR Automotive
VR/AR in Automotive: Manufacture, Buy, and Drive Cars Smarter

Lexus, Audi, Cadillac, Volvo, Nissan, Ford, Mercedes. What is common between all these car brands? Yes, these are the cars that do their job. But that`s not the right answer. The right answer is that all these companies use VR and AR to design, manufacture, and sell cars. Because it’s the era of augmented (AR) and […]

9 min read
07.08.2020
VR Retail
V-Commerce: Revolution That Started with AR in Retail

We are on the edge of the revolution that will merge the real and digital worlds, and this revolution starts with the world of commerce. Strange as it may seem. However, why “strange as it may seem?” Columbus and Magellan crossed the oceans and discovered new continents looking for new trade routes. It’s different today: […]

8 min read
06.08.2020
VR Military Training
VR for the Military Training

It’s the battlefield that shows if the training was good enough to prepare a perfect soldier. That’s why in the US Army, 20% of the military budget is spent on the personnel and the recruit training. And that’s why French, Chinese, German, Swedish armies use virtual reality simulations for military training with enthusiasm. So why […]

8 min read
05.08.2020
VR Streaming
Events Streaming in VR is New Livestreaming

I was always dreaming about visiting Coachella. VR streaming of the festival in 2017 made my dream come true. Coachella managers also dreamt about reaching the maximum global target audience at the festival. VR broadcasting made their dream come true as well. The thing is VR streaming is a win-win game: while events receive more […]

8 min read
04.08.2020
VR Training Programs
10 Reasons Why VR Training Programs are a Cost-Effective HR Solution

What is the biggest pain point of HRs today? I asked several HRs managing big teams and came to the conclusion that the answer is simple as it could be. It’s engagement. Engagement of employees is the foundation of any successful company. After all, engaged employees are 57% more enthusiastic about their work and, as […]

10 min read
02.08.2020
AR Packaging
Supermarket Magic: Augmented Reality Packaging

The packaging of the product is a powerful communication channel. It reaches 100% of your clients. Just think about it, it’s the first thing the client sees when he/she grabs a bottle of wine or a package of cereals in a supermarket! It’s the first thing a buyer touches when he/she gets a box with […]

8 min read
01.08.2020
VR Tours
VR Tours: Who Can Afford Them

Virtual reality tours are a dangerous marketing tool. You see, 3D visualization destroys the need in presentations, leaflets, and boring speeches full of cliches. No more “comfortable atmosphere of our hotel” and “the windows of your room will look out on the ocean.” No more talking and persuading- storytelling has become story living. And if […]

11 min read
31.07.2020
VR Sport
How to Use VR for Sports: 7 Lifehacks

I am sure you`re very skeptical about using VR technology in sports. Sports + virtual reality? Really? You might think, sports is good as it is. Watching sports is fun, it provokes intense positive emotions, it unites people creating a sense of brotherhood. Doing sports is stimulating, motivating, and very useful for your health. Sports […]

6 min read
29.07.2020
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