WE/AR Blog

In 2020, 30.7 million or 99.9% of US businesses were considered small businesses. This shows how competitive the market is for small and medium-sized businesses that are trying to establish their presence.  Using the right tools and techniques is the only way these businesses are going to continue competing to stand out from their competition.  […]

As of 2021, more than 91% of the companies in the US are using social media as a marketing tool to promote various products and services and reach a larger group of the target audience. This is because social media is a powerful e-commerce marketing tool as it makes products more accessible and engages customers […]

Now, augmented reality in business is an influential instrument marketing specialists and business owners use to attract customers and grow their popularity on the market. Every business area has tried augmented reality and somehow integrated it into their strategy, from retail to recruitment. Let’s find out how to use augmented reality in business and browse […]

Virtual and augmented reality are two of the most hyped trends in the business world. Although these two technologies are currently used in multiple business applications, there’s still room for more advancement as companies and experts are still exploring various ways where extended reality can be used to change the way current business operations are […]

For years, virtual and augmented reality technologies were linked with gaming and entertainment. Today, these new technologies are becoming more accessible and are being implemented in every industry, thanks to the benefits they provide.  During the past few years, developers and engineers have managed to build different apps and tools that would help business people […]

The advances in hardware like low-cost VR headsets and the popularity among users are both reasons for the investment in virtual reality. VR is no longer exclusive to the gaming industry, as it’s currently used in other markets and niches, including medical services, education, automotive, entertainment, workforce development, marketing, and advertisement.  This is why companies […]

Every day we see how virtual and augmented reality technologies are used in various business operations. Despite not being fully utilized to their full potential, VR and AR are changing the way business is done, from the minute a concept is thought of until a product or service is delivered to the customer.  The profound […]

BASIC TERMS What is the difference between virtual reality and augmented reality? What about mixed reality? How much does augmented reality app cost? Here are the answers to all your questions?  Extended reality (XR) – the environments that permit the interaction of computers and people and which enable the appearance of mixed reality, virtual reality, and augmented […]

Futurists and science fiction writers dreamed about VR and AR decades ago, but today the technology is rapidly advancing and is becoming part of everyday life. With a current market value of 30.7 billion US dollars, VR and AR market value is expected to grow to 296.6 billion US dollars in 2024.  So is your […]

VR in the military is the showcase how far the virtual reality technology progressed to become the serious part of every industry. Virtual reality training made it possible for the professionals of the defence industry to upskill and go through the risky situations in virtual reality, which are otherwise either too dangerous or too expensive […]