WE/AR Blog Immersive Analytics: Data Visualization in AR/VR
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Immersive Analytics: Data Visualization in AR/VR

By Veronika Petrenko
4 min read
Last updated on 07.12.2022 at 16:49
ar vr data analysis and visualization


The world of data visualization is reaching a new milestone. As web browsers enable access to the client’s GPU and virtual reality devices become cheaper and untethered, mediums for data storytelling are expanding into the virtual world. Augmented and virtual reality (AR/VR) also known as cross-reality or mixed-reality (XR) was already on a path to adoption in a world without COVID-19. But the demand for virtual, collaborative environments is accelerating with teams working remotely much more frequently. 

“Immersive analytics” is a field we think is gaining a lot of traction. At CompassRed and the Delaware Data Innovation Lab (DDIL), we’re exploring how this new medium will enable data professionals to tell better data stories and empower virtual teams to make better, more collaborative decisions. 

Here are some product leaders in the space, and some extra solutions that enable developers to build their own virtual data visualization experiences.


Virtualitics describes itself as “A Powerful Solution for Explainable AI” and “AI as a Service”. By ingesting data with tens, or even hundreds, of variables its tech can reduce those dimensions to a handful and suggest the best 3D visualization to represent the output. Then, hop into a virtual environment with colleagues to review that data. With clients ranging from the Air Force to Moody’s, this solution is one of the top leaders in the space right now.

Virtualitics 3D visualization

Flow Immersive

Flow is one of the platforms we’re most excited about. After going viral on TikTok a few times, the data story demoes caught our attention due to its accessibility via the WebXR Device API available in many web browsers. Any device running a web browser, from phones to laptops to AR/VR devices, can run the interactive experience. Additionally, it’s a self-serve tool like Virtualitics, where a user uploads data, creates visualizations, and adds “steps” to transition between them.

Flow Immersive AR/VR visualization


3Data is a use-case driven approach to data visualization in VR. IT operations is its focus, displaying hundreds of datapoints about devices being used in an organization. Their platform demo shows off a smart assistant called “Apollo” that reacts to voice commands. With seed-funding recently closed, this Web-based solution seems to be paving an Iron Man-like future for IT operations professionals.


Similar to 3Data, BadVR is focused on use cases like telecom, smart cities, and marketing. One of the use cases, seen below, is visualizing wi-fi signal strength. This 2019 grant-funding press release promotes a project with National Science Foundation to “visualize and analyze large geospatial datasets”. Geospatial data is a very common application for visualization in immersive analytics, given that the user can zoom out to get a large overview or zoom in to the point where they are surrounded by the geography.

BadVR AR/VR visualization

Immersive Analytics Toolkit

Debuted at the 2019 IEEE VR, the Immersive Analytics Toolkit is a developer toolkit for use in game-engine Unity. It enables extensive customization of data visualizations and allows the user to customize the interactions available, like linking data points across chart types.


Immersive AR/VR Analytics Toolkit

Blender Data Visualization Plugin

Developed by Zdeněk Doležal, this plugin allows users to create static 3D visualizations of an uploaded csv in popular 3D modeling software Blender. Although not interactive, this solution works well for collaborative virtual environments that allow users to upload 3D model files. We’ve explored Spatial, Mozilla Hubs/Spoke and Frame VR for this use case.

Blender AR/VR Data Visualization Plugin

A-Frame Charts Component

Developed by Adrian Pizarro, the A-Frame Charts Component is an API for creating charts in A-Frame, a web framework for building 3D/AR/VR experiences. The key here is that A-Frame is web-browser based (just like Flow Immersive), making it accessible on any device that runs a browser.

A-Frame Charts Component 3D/AR/VR

The Future of Big Data Visualization in VR & AR

Understanding the data is a key to today’s data-driven business ecosystem. AR and VR data analysis helps perceive the data more easily and fully. Besides, we can display complex data structures in more understandable ways that were not possible before.

So, why choose big data visualization in VR and AR?

Visualization of data structures in VR and AR can help us break down the complexity of the data.

It’s a new medium that gives huge potential when it comes to data visualization. It offers more natural interactions, greater space, multidimensionality, fewer destructions, and many more.

AR and VR technologies can open up the doors of data analytics to a wider audience, not just data scientists.

Before the visualization of data structures in VR and AR really takes off, some obstacles must be overcome. The headset resolution should be increased for the text to be legible so that there won’t be any possibility of eye strain or nausea among its users. Another challenge is to build useful visualizations that can offer a truly intuitive way of interacting, analyzing, and presenting the data.

The combination of big data and AR technology altogether can result in new powerful apps that are just starting to appear. With the development of modern hardware and the new understanding of this very technology, it may be a matter of time before we actually see big data visualized using virtual reality. Are you ready to unleash the power of Big Data visualization in VR and AR? Learn how WeAR Studio can help you out.