Blog - Virtual Reality

Futurists and science fiction writers dreamed about VR and AR decades ago, but today the technology is rapidly advancing and is becoming part of everyday life. With a current market value of 30.7 billion US dollars, VR and AR market value is expected to grow to 296.6 billion US dollars in 2024.  So is your […]

For years, virtual and augmented reality technologies were linked with gaming and entertainment. Today, these new technologies are becoming more accessible and are being implemented in every industry, thanks to the benefits they provide.  During the past few years, developers and engineers have managed to build different apps and tools that would help business people […]

As of 2021, more than 91% of the companies in the US are using social media as a marketing tool to promote various products and services and reach a larger group of the target audience. This is because social media is a powerful e-commerce marketing tool as it makes products more accessible and engages customers […]

Every day we see how virtual and augmented reality technologies are used in various business operations. Despite not being fully utilized to their full potential, VR and AR are changing the way business is done, from the minute a concept is thought of until a product or service is delivered to the customer.  The profound […]

What is the biggest pain point of HRs today? I asked several HRs managing big teams and came to the conclusion that the answer is simple as it could be. It’s engagement. Engagement of employees is the foundation of any successful company. After all, engaged employees are 57% more enthusiastic about their work and, as […]

You just can’t overemphasize the importance of UX/UI design in VR/AR. Virtual and augmented reality is complex and puzzling, and if some developer tells you that’s easy to build an app, don’t believe it. Developing VR/AR apps is like unloading a truck full of sand under the water when it’s minus 40 outside without any […]

I am sure you`re very skeptical about using VR technology in sports. Sports + virtual reality? Really? You might think, sports is good as it is. Watching sports is fun, it provokes intense positive emotions, it unites people creating a sense of brotherhood. Doing sports is stimulating, motivating, and very useful for your health. Sports […]

Virtual reality tours are a dangerous marketing tool. You see, 3D visualization destroys the need in presentations, leaflets, and boring speeches full of cliches. No more “comfortable atmosphere of our hotel” and “the windows of your room will look out on the ocean.” No more talking and persuading- storytelling has become story living. And if […]

 It’s not a secret that Google, Facebook, Microsoft, and Apple are fighting for you. They want you to throw away your beloved smartphone and replace it with some ultra stylish high-end HMD. Tech giants invest billions in VR/AR/MR development, acquire small startups, and experiment with new forms and materials. That is why new HMDs hit […]

I was always dreaming about visiting Coachella. VR streaming of the festival in 2017 made my dream come true. Coachella managers also dreamt about reaching the maximum global target audience at the festival. VR broadcasting made their dream come true as well. The thing is VR streaming is a win-win game: while events receive more […]