Masterworks Automodules Immersive Showroom is an XR multiplatform application developed on Flutter with further Unity integration.
This XR Solution Use Case is about immersive product showcasing & demonstration. Our Client is Masterworks Automodules from Taiwan. It produces cash processing systems & cash terminals located in retail shops, pharmacies, and hospitals. These systems have the distinguished feature of being provenly secure & reliable. Our Client also provides software for their solutions.
Client’s wants & needs
Our Client wanted to move their business to Metaverse. Their main wish was to embrace digital transformation as where it goes now, and embrace the current Metaverse presence business need.
On the other hand, the Client wanted to use all their sales possibilities, as it is now incredibly convenient to sell goods & products in the Metaverse.
For that, they required a solid XR development partner. So, they found us!
The client required 7 models for 3d development. These models represented the company’s products- cash machines and how they work without the need to actually transport these bulky machines to exhibitions or potential clients’ premises.
The XR solution had to demonstrate 3d objects in Augmeted & Virtual Reality as well as it should be available from a web browser.
So there had to be a web version and a VR version for Meta Quest 2. Initially developed AR module with Flutter had to be also integrated with Unity.
Challenge 1 – Unity app integration previously made on Flutter together with a partner team
This part was about maintaining the quality & realism of the whole app so that it would smoothly work on two platforms: Oculus and with the help of web-browser. Simultaneously, we had to maintain offline streaming option.
Challenge 2 – the whole user journey and how cash machines work research
We understood that in order to make XR App for immersive showcasing succeed, we had to thoroughly research the user flow of Masterworks modules and how they work. We have never been working with cash machines. Thus, it was new, but we managed it.
Challenge 3 – incredibly tight timeframes for this project for 3d models development
We were working under deadlines related to Client’ showcasing on XR exhibition. Despite the tight deadline and time frames, we successfully delivered what was expected from us.
WE/AR Studio has successfully achieved a WOW effect that our App made on potential customers and provided a tremendous possibility to showcase product features in immersive and outstanding way!
Among other results, we smoothed the workflow for sales people as there was no need to transport their equipment to expos! They’ve had an XR Solution for that.
Our Client has already used an App and received the targeted user engagement level at the Biggest Retail Shows, such as NRF in USA, EuroShop in Europe and, Retailtech in Japan.
