Royal Mail, Agatha Christie and AR Application — What is Common?
Jim Sutherland of Studio Sutherl and illustrator Neil Webb create augmented reality through a fascinating stamp set for UK mail dedicated to Agatha Christie. Stamps contain ‘hidden clues’ revealed by heat, UV light, and AR application.
Hundred years ago Agatha Christie wrote her first detective story called «The Mysterious Affair at Styles». On this occasion the Royal Mail made a set of six stamps, each represents one of her best-known novels – Murder on the Orient Express, The Mysterious Affair at Styles, The Body in the Library, And Then There Were None, The Murder of Roger Ackroyd and A Murder is Announced. Each stamp is a story and a key to its solution. You have a detective plot and hidden clues in one artwork. Sounds great, isn’t it? Besides usual detective set that contains magnifying glass and UV light, you can use modern high technologies. The Royal Mail created a 3D version of The Mysterious Affair at Styles stamp. The hidden element can be found only by using AR app. AR animation was created with the help of Hewlett-Packard’s AR platform Aurasma. Users can download Aurasma App on iTunes App Store and Google Play and explore the last clue.
Nowadays anyone can create augmented reality and diversify the experience of their customers, make the usual process much more interesting and exciting. Want to grab all attention of your customers? We will help you to do it!
Interested? Visit Linney website and you will get even more information.