For the project, we’ve made a customized AR karaoke solution with mice characters on branded cups. Its main goal was to increase OKKO’s sales and brand awareness during the Christmas holidays.
By pointing a camera at the cup, visitors of the gas station could sing songs, earn points, and win discounts, all accompanied by funny mice playing instruments.
OKKO needed to drive its sales up and increase brand awareness during the Christmas holidays. So, the management reached out to us to satisfy both needs with AR technology.
The company knew exactly what it wanted and reached out to the right team. What they wanted seemed quite straightforward, a Christmas karaoke app with Augmented Reality mice characters on branded OKKO coffee cups that will turn gas stations into cozy family spots.
The mice were to happily play instruments while customers try to get scores that would earn them discounts on gas, snacks, and more. It was basically a campaign to make customers enjoy the OKKO brand more.
OKKO needed to stay ahead of its competitors in a unique way. So, we brought our team together to create a karaoke program with voice recognition and a reward system.
Creating a popular AR app that will set the right Christmas mood at OKKO’s gas stations
Building our own Karaoke solution with voice recognition and a scoring system (with no Unity plugins available at that moment)
Making the AR app so engaging and festive so that the clients spend more time at gas stations
Integrating a bonus system to reward OKKO’s clients
It took us three months to develop the OKKO AR Karaoke app, then we integrated it with OKKO’s existing loyalty program. After that, our client launched marketing and communications campaigns.
The results were outstanding. Customers were having fun on the app, earning points, and exchanging them for discounts on their gas purchases. The effect of Coffeeoke on OKKO’s was nothing short of amazing.
Just take a look at the statistics: