It is an AR app that shows the evolution of Skoda’s vehicles. Its main goal is to increase brand awareness and turn prospects into clients at Skoda’s dealer centers. Using their cameras, users can get a glimpse of popular vehicles as well as interact with them.
Skoda was partnering with Cirque du Soleil and needed to take full advantage of the partnership. So, the company got in with your favorite AR creators.
Their goal was to increase brand awareness and also convert the audience during the events and visitors in Skoda dealer centers into customers.
To achieve this goal, the brand was relying on innovation which is one of its core values.
After getting all the necessary information, we developed a solution that drew inspiration from Skoda’s most popular designs.
Regardless of what project it is, our team’s first line of action is always to get a clear understanding of our client’s needs. Working hand in hand with Skoda’s team made it possible for us to achieve the brand’s goal.
Once we had a clear idea of what Skoda needed, it was left to us to find a way to bring it to life. As expected, our team didn’t disappoint. We opted to develop an AR app that will tell the story of Skoda’s journey.
We started our Skoda story with a 3D version of the 1895 Slavia, Skoda’s first-ever bicycle. The two other products the app features are the 90’s model Favorit and the Skoda Vision IV. The latter was the company’s first fully electric vehicle.
One issue that we had to solve during the development of the app was scalability. We wanted the Skoda Crystal app to enable users to carry out different actions with the vehicles.
These actions include taking pictures with real-sized 3D versions and placing mini-sized versions on tables when there isn’t abundant space. We also had to ensure that the placement and scale were very easy to use. That way, anyone could use the app without fuss regardless of their technological experience.
We included a crystal in the background of each of the sets to symbolize Skoda’s logo. Another thing we did was add video explainers. The purpose of the video explainers was to ensure that users have a better understanding of Skoda’s evolution.
Getting a clear idea of what was needed to achieve Skoda’s goal
Choosing the right products to feature in the AR experience
Scaling option to allow users to have fun with different sizes of the vehicles
Adding video explainers for better understanding
After the release of the app, it quickly became clear that it was another win for WeAR Studio. We have been able to prove once again that AR is about more than just entertainment. The technology can help businesses achieve their marketing goals and make them stand out from their competitors.