It is an AR app that shows the evolution of Skoda’s vehicles. Its main goal is to increase brand awareness and turn prospects into clients at Skoda’s dealer centers. Using their cameras, users can get a glimpse of popular vehicles as well as interact with them.
Client's Wants & Needs
Skoda was partnering with Cirque du Soleil and needed to take full advantage of the partnership. So, the company got in with your favorite AR creators.
Their goal was to increase brand awareness and also convert the audience during the events and visitors in Skoda dealer centers into customers.
To achieve this goal, the brand was relying on innovation which is one of its core values.
After getting all the necessary information, we developed a solution that drew inspiration from Skoda’s most popular designs.
Getting a clear idea of what was needed to achieve Skoda’s goal
Choosing the right products to feature in the AR experience
Scaling option to allow users to have fun with different sizes of the vehicles
Adding video explainers for better understanding
After the release of the app, it quickly became clear that it was another win for WeAR Studio. We have been able to prove once again that AR is about more than just entertainment. The technology can help businesses achieve their marketing goals and make them stand out from their competitors.
