It is the first AR communication app that allows its users to send text, voice messages, or music tracks to their loved ones. To use it, a user needs to buy Minipeeps merchandise (Geetoy or Memomug) and scan a QR code using an app.
Client's Wants & Needs
Minipeeps wanted its customers to send messages in a super fun way. So, they came to us for an exciting and engaging app that supports AR-based communication.
The brand’s plan was very interesting. They wanted to create a product by merging greeting cards and collectible toys.
After that, Minipeeps wanted their customers to be able to send personalized messages and greetings to their loved ones with these animated characters.
Upon delivery, the Greetoys or Memomugs were to deliver voice notes, pictures, and more. The application was to allow users to send any type of message they desire. In other words, users were only to be limited by their imagination.
Getting a clear idea of the client’s wants and needs
Presenting a proof of concept (POC) application to the client
Combining greeting cards and collectible toys in one product
Creating a cross-platform AR app where you can send different content (text messages, voice notes, and music tracks) to your loved ones
Linking MiniPeeps’ backend communication and AR content management platform with the app
We developed the world’s first-ever AR communication app. The Minipeeps ARGram app has transformed how people use greeting cards, corporate gifts, and event invitations and helped successfully launch Greetoys and Mememugs in the Laubanese market.
The company has experienced a lot of success since the app was launched. First, they were able to release the aforementioned merchandise — Greetoys and Memomugs. Apart from its B2C campaign, the company was also able to make its way into the Lebanese B2B market and started negotiations with the local corporations on adding our AR communication platform as their communication channels with customers
