EIWAZ TREE OF LIFE is an AR app using AR Foundation plane tracking and visual effects (VFX). The mission of the interactive art activism experience is for you to plant a virtual tree. If you do a real tree will be planted. A minimum of 200, 000 trees will be planted in 2022 as part of the EIWAZ TREE OF LIFE experience by artist Martine Jarlgaard. Mother Nature is recruiting. Join us.
Our client’s dream was to spark a movement that would bring people from different parts of the world together for one goal; to save mother nature.
To achieve this goal, our client needed a solution that would merge the virtual and real worlds. The importance of this was to launch gamified awareness and activism for the planet’s future.
At the end of the project, the AR solution should allow users to plant virtual trees in different locations worldwide. It should also show why more has to be done to preserve tree life.
To reduce climate change and ultimately achieve the UN’s goal, we need to start doing things differently. Our client felt a need to think and dream bigger. What better way to do this than with AR technology.
Using a powerful combo of AR + VFX + SFX
Making the five-minute scenario interactive to prevent users from getting bored
Making the tree customizable
Using different technologies such as the Beizer curve and the Plane Manager
We completed the EIWAZ TREE OF LIFE project successfully, and the entire WE/AR Studio team is proud to have played a vital role in the battle to save our planet. The first EIWAZ TREE OF LIFE has been placed in The Royal Danish Theatre, Ofelia Pads, and Jeudan.
The EIWAZ TREE OF LIFE now stands as an important monument in Copenhagen. As it grows towards the heavens, it serves as a tribute to nature, a symbol of hope, and a better tomorrow.