Buying products offline and buying them online are two completely different experiences. In the first case, you usually act emotionally and impulsively but you can “feel” the product. The second case tends to be careful and deliberate in the decision-making process but you cannot try the product yourself.
Is there a way to combine the best practices from both in-store and online shopping, considering global tech trends and market demand?
Virtual Showroom could become an encouraging answer to this question.
What is Virtual Showroom?
Virtual Showroom is a b2b solution for brands and retailers to create their own virtual experience using ARQ and let their customers surf through the assortment in a new immersive way by spawning a virtual shop wherever they are.
Simply put, a virtual store is a VR staged environment with real size 3D models of products to purchase.
How Does Virtual Showroom Work For A Brand?
Virtual Showroom is a great tool that allows you to develop your brand on various levels:
– plan the assortment you have in the store
– manage and customize your app via admin panel without involving developers
– gather and analyze data
– immerse customers with amazing effectiveness using a mobile device only
– create various fully custom 3d environments branded specifically for you
– plan the space inside the showroom and customize it
– create the hot spots and animations to interact with customers
– use special sales stands and customize those any time
When a brand wants to stand out from the crowd of competitors, it might try lots of old-school methods. But how can you reach a different destination using the same paths?
To be noticed, to make the content go viral, to generate real buzz around its name today a brand needs to be insanely creative. And this is where Virtual Showroom comes in handy.
What Can Customer Do In Virtual Showroom?
Frankly speaking, a customer can do A LOT inside the Virtual Showroom:
-move physically around the virtual space integrated into the real world
-“try on” products in real space or on a user (accessories, for example)
-use the “ruler” to check an actual size of each product and whether it would fit in the real space
-discover product descriptions and characteristics
-view marketing and advertisement information
-engage in sales, promotions and seasonal activations
Virtual Showroom gives clients a sense of control over the process of purchase and reduces their stress level from buyer’s remorse. It gives customers to understand that they are not buying air, that there is still something tangible, something real, and thus giving them the real Try Before You Buy feeling.
How to Use Virtual Showroom?
Virtual Showroom is amazingly easy to use. All you need is 5-10 square meters of free space and a device with a camera:
In other words, just get out of your bed and click the phone. Simple as that.
Virtual Showroom Benefits
Virtual Showroom marks the beginning of a new era.
For businesses, it’s an opportunity to go beyond the limits of time and space and open as many shops as they can only imagine. Due to the unlimited virtual environment, retailers can locate as many products as they want in virtual shops.
AR apps development is also profitable because it increases sales (more access to your goods at any time of the day) and reduces costs (no need to hire employees and to pay rent) at the same time.
But the benefits of Virtual Showroom doesn’t stop there:
– make people interact with your products
– extend the physical space with a virtual one
– reduce costs for showrooms maintenance
– present your products basically anywhere
– bring shopping assistance to a new level
– explain information in an engaging way
– provide access to the unlimited assortment
– transform shopping into entertainment
With Virtual Showroom anyone who has a smartphone is your potential client. All the information inside the app is 100% visual which means the customer can speak Japanese and he still will be able to assess the product you are selling.
Virtual Showroom is a great example of developing your business by implying digital tools.
It provides customers with the comfort they require: personalized approach, experientialism, wow factor, visualization, and the possibility to try things before buying. It takes the very best from both online stores and brick and mortar stores and creates an opportunity for a retailer to increase sales and reduce costs at the same time.
Alibaba, Amazon, Bentley, IKEA, L’Oreal, Porsche, Shopify, Tesla… These are only a few names of companies who decided to explore virtual and augmented reality as a tool to develop their business.
Because they perfectly know that VR/AR is not a trend anymore. It is a necessity.
If you are thinking about joining this team, it’s about time to do that.
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Our CEO Daria Fedko started a new media activity called #CEOtalk. In these columns, Daria will explore and discuss the most interesting and controversial topics from the world of XR business. This week we’re gonna talk about Hololens’ military contract and it’s consequences for the industry.