Top 8 Examples of Augmented Reality Ads
Augmented reality or AR is a popular technology that is still growing as it’s being exploited in different niches and industries. While it was mainly used in the entertainment business by creating interactive and entertaining games, AR now plays a major role in promoting business operations and improving their outcome.
AR is all about manipulating computer-generated objects after overlaying them in the real environment. The result is an enhanced or digitally modified environment that delivers a specific message.
As of 2020, 83.1 million Americans have used augmented reality one way or another. This means that people are beginning to expect augmented reality, and as an advertising specialist, this piece of information should be the driving force behind your advertising and marketing decisions.
Today, augmented reality advertising represents a challenge that every company has to conquer. The idea isn’t just to create an AR advertising campaign but also to make sure that it’s original, captivating, and can deliver the precise message that will help boost your sales.
Luckily, you’ve reached our blog because, at WeAR Studio, we know all the secrets of AR and understand its potential, so we’ll help you utilize this growing technology to your benefit. Keep on reading to learn more about the use of AR in advertising campaigns and check out some of the most impressive examples of using this technology.
Why Use Augmented Reality in Future Advertising?
Just like any new technology, if your business isn’t keeping up and even becoming a pioneer, you’re definitely falling behind. So in order to have a competitive advantage that can help you manage your business operations and protect or increase your market share, you need new technologies or techniques that are being explored or exploited by your competitors to be on your radar.
AR isn’t a new technology in advertising as it’s already been in use for several years. However, it’s become a digital trend, thanks to its success in delivering the advertising message in the best way possible.
Marketing and advertising experts are relying on this new trend to create a new captivating experience that future and current customers will appreciate and love. And augmented reality is currently proving that it’s one of the most versatile tools that experts can use to create new marketing, advertising, and branding solutions that will eventually help a business establish or improve its status in the market.
As a matter of fact, more than 40% of mid-market companies are spending more on technical trends and new technologies in order to promote business operations. AR happens to be one of these most popular trends.
So, what are the benefits of AR in advertising? Why is it becoming more popular by the hour? Here are some reasons why it’s one of the hottest topics in the world of marketing and advertising.
Catching Customers’ Attention
AR catches customers’ attention in a way that traditional advertising fails to. Although print, audio, and video materials have long been used to promote products and services, they’re no longer flashy enough to attract the attention of today’s consumers.
Augmented reality offers new ways of emotionally and physically connecting the customer to the brand and the products or services it offers, by engaging all the senses in creating an immersive experience. It creates a whole world that caters to the needs of your business in a brand-safe environment where the consumer connects to nothing but what you offer.
Promoting a Positive Brand Image
When a company adopts augmented reality marketing campaigns, it’s establishing its status as a pioneer in its industry and niche. Today’s consumers are mostly aware of the newest digital trends, and they want a company that is keeping up with the advanced technology.
While some digital trends like cloud computing don’t directly impact customers, using augmented reality does. Consumers want to know that they’re buying products and services from a company that is keeping up with how technology is advancing in the whole world and is trying to explore the future of advertising by using new technologies and tools. As a result, the customer will trust this brand that is always improving its business operations and overall image.
Building Emotional Connections
Compared to traditional advertising, interactive advertising using AR is more likely to evoke feelings that eventually lead to building an emotional connection between the brand and its consumers. In addition, unlike print, audio, and video materials, AR creates a medium that allows consumers to interact with the brand and its products or services.
Emotional connection is a useful tool to create brand awareness and promote brand loyalty. Consumers are more likely to stick to a brand that they have a positive association with, so they will be more interested in buying its products and services.
In the case of marketing and advertising events, AR creates a memorable event that will help the company establish its status. AR is all about being innovative and offering something new, so it’s more fun, entertaining, and captivating than traditional means of marketing and advertising.
Saving Company’s Resources
Digital advertising isn’t cheap, but it can be way cheaper than traditional advertising in some cases. For example, creating professionally executed billboards and picking a high traffic spot to display it can cost the company hundreds of thousands of dollars per year.
When it comes to AR campaigns, they can be personalized and tailored to cater to the needs of the company, allowing its content to be directed only towards the real target customers. As a result, the company won’t have to spend on generalized marketing campaigns but will offer the right content to the right people.
Moreover, AR campaigns can be shared on social media platforms by people who like them and engage with them. This creates a new opportunity to promote the company’s products and services without actually paying for this promotion.
Without spending more, the marketing or advertising campaign will be shared millions of times by people who got connected to the content and loved it. In this sense, AR advertising can actually be more affordable and much more cost-efficient than any traditional advertising means.
Offering More Accessible Content
When it comes to traditional marketing, billboards and banners can tell people about different places, products, or services. But AR offers more, as it shows them how to get to these places or how to use these products and services.
AR advertising can be accessible on a smartphone, showing people the route to a specific café or restaurant instead of displaying the address on a billboard. It can show people how to put different pieces of a specific product together, so they can safely use it. It’s also used in virtual try-ons to show customers what a product will look like once they’ve bought it.
Creating a Fun Experience
One of the perks of using augmented reality advertising is that it might not feel like advertising in the first place. AR can be used to create a fun filter that users use on social media or a game that will keep consumers engaged for hours. While manipulating the new technology, consumers are indirectly yet profoundly impacted by the company’s products and services.
By associating the product or service with a fun experience, customers are more likely to feel connected to the brand, trusting its products and services and eventually making a purchase. Moreover, this kind of trust translates into future sales when the company introduces a new product or service.
Offering a Personalized Experience
Personalizing the advertising experience has a huge impact on its success because the consumer truly feels that this product or service offers a solution to their current problem. AR is used to offer the right products and services to the right people at the right time, helping to create a personalized experience that would convince consumers to make a purchase.
This is done through the geolocalization of the advertising experience by showing people the product, where to get it, and what to do with it. When a consumer can actually see how this product or service will personally impact their lives or affect its quality, they’ll be more tempted to make a purchase.
Allowing Customers to Share their Experiences
Augmented reality marketing creates content that can be viewed on multiple platforms and accordingly shared by people on these platforms. For example, an AR campaign can take place on a social media platform like Facebook or a photo-sharing platform like Instagram. An AR game or filter will be used to promote a company’s products or services while offering something fun that appeals to customers.
Because this content is shareable, it can also go viral. The input the company puts into the campaign is later multiplied by the efforts of sharing this content by its devoted customers.
Best 8 Augmented Reality Advertising Examples
The following brands have managed to exploit AR to create deep emotional connections with customers, offering immersive experiences that can make them see the real potential of their products or services. Here are some of the most successful AR advertising campaigns.
1. Lynx Excite
The brand launched a new AR advertising campaign to introduce a new fragrance to the market. The brand’s message was based on the strong effect of the new fragrance that would make angels fall from the sky. https://vimeo.com/26880682
Customers in London were prompted to walk right into a specific spot in front of a screen, and when they would look up, an angel would fall from the sky right next to them.
IKEA is a pioneer when it comes to incorporating augmented reality in various marketing and advertising techniques. The whole idea started when the company introduced its AR app that could be easily downloaded on any smartphone.
When a customer sees a piece of furniture or an appliance they like in the catalog, they can scan it with the phone, and the virtual image can later be manipulated in their real space. Customers can change the colors and location of the furniture piece until they’re 100% that it works for them, promoting the try before you buy concept. This concept has a massive impact on improving the brand’s image and loyalty and eventually increasing its sales.
3. Hector & Karger
The apparel company collaborated with HTC to create its RE_ALITY Lookbook to promote its products and increase sales. The new collection was displayed in the Viva! Moda magazine and customers could install the app and then point their phone in the model’s direction to see the model come to life showing off the new outfit. https://www.youtube.com/watch?v=_RSvHthH_G4&ab_channel=RobertKarger
Every model was photographed with multiple cameras to create a 3D image. This allowed customers to see every outfit from every angle, so they could make a purchase with a single click after making sure that the outfit worked for them.
4. Absolut Truths
Absolut Vodka launched an AR campaign that would take customers on a journey to a small village in Sweden, where the vodka is made. After scanning the neck hanger, customers will be shown where the vodka comes from and get involved in every step of the manufacturing process. https://www.youtube.com/watch?v=ewE05pwWwI8&ab_channel=mrwotzit1
This campaign was highly successful as it helped create brand awareness. It’s also fun and entertaining, as it delivers valuable information about the company and its new product.
The concept of virtual try-on was used by Gucci when the luxurious brand launched its app. The app creates a filter that would allow people to try the brand’s new sneakers and take photos of their feet. https://www.youtube.com/watch?v=hhVo6uy-Uhw&ab_channel=RicardoMenezes
For an expensive brand like Gucci, the try-on app probably represents the only chance some customers can get to try the brand’s sneakers. At the same time, it created shareable content that they could post on their social media profiles.
Although bus shelters have been long used for traditional advertising, Pepsi managed to take its advertising campaign to the next level by promoting its product using AR. Pepsi wanted to promote its message “Live for Now” by showing the unbelievable effect of its new Pepsi Max. https://www.youtube.com/watch?v=GB_qT6rAPyY&ab_channel=TalonOOH
To achieve this goal, the company used 2D and 3D objects that were incorporated into the live feed from the street, prompting customers to live in the moment. The campaign was so successful that it was even granted 20 awards.
7. Toys ”R” Us
In order to promote its online sales and improve its competitive advantage in the e-commerce market, Toys “R” Us managed to launch its AR Egg Hunt to promote its various products. The idea was to download an app and engage in an entertaining game that would eventually convince customers to buy more products from the store. https://www.youtube.com/watch?v=pjtMTSY0rYU&ab_channel=Toys%22R%22UsHongKong
Without visiting the physical store, customers were able to have a glimpse of all the new toys and could actually make a purchase through the app. In addition, by winning the game, children were given a chance to receive coupons that they could actually use to buy toys from the store.
8. Pizza Hut
Pizza Hut launched its augmented reality menu app to promote its products and keep customers engaged with its new creations. As people scan the AR menu, they get to see all the pizzas with the add-ons that would make them extra special. https://www.youtube.com/watch?v=NzLQWw3S2z4&ab_channel=MinistryXR
There’s also a gaming option that allows customers to play a fun family game while they’re ordering or waiting for their pizza. The app is highly accessible and allows users to make direct purchases by pressing a menu item.
Improve Your Advertising Campaign Today
The different uses of augmented reality in advertising have made it one of the most popular digital trends that can help a company promote its business. At WeAR Studio, our experts understand the true potential of AR and can help you use this technology to promote your products and services.
You can see for yourself how we’ve managed to help our clients establish their statuses in various industries, and you can be next.
Our experts will study your company’s situation and offer a personalized digital marketing and advertising solution that will help you boost your sales. So, contact us today and take your advertising efforts to the next level.