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Client: International beverage company via Think Motive Creative agency
Goals: Grab the attention of younger consumers, provide a boost to the company’s soda business and drive brand engagement with AR
Results: 100 AR filters (lenses) for Instagram
We have created 100 of AR filters for Pepsi 2019 marketing campaign #Summergram in collaboration with international creative agency Think Motive. At the beginning of summer 2019, Pepsi launched hundreds of summer-themed custom AR filters on Instagram that are unlocked via QR codes on more than 200 million bottles of Pepsi, Diet Pepsi and Pepsi Zero Sugar. #Summergram statements and icons will also appear on 30 million fountain cups at restaurant and food service partners.
We have created 100 of AR filters for Pepsi 2019 marketing campaign #Summergram in collaboration with international creative agency Think Motive. At the beginning of summer 2019, Pepsi launched hundreds of summer-themed custom AR filters on Instagram that are unlocked via QR codes on more than 200 million bottles of Pepsi, Diet Pepsi and Pepsi Zero Sugar. #Summergram statements and icons will also appear on 30 million fountain cups at restaurant and food service partners.
The campaign were propelled by launch events in New York City, Chicago, Los Angeles and Miami. In New York, a six-story flamingo floatie will travel around Manhattan. In addition, the AR filters and summer occasions were showcased across 25 TV commercials and thousands of custom out-of-home (OOH) billboards.
The campaign were propelled by launch events in New York City, Chicago, Los Angeles and Miami. In New York, a six-story flamingo floatie will travel around Manhattan. In addition, the AR filters and summer occasions were showcased across 25 TV commercials and thousands of custom out-of-home (OOH) billboards.