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NASA used an augmented reality dashboard for navigation of X-38. Astronaut, Scott Kelly, used this dashboard to report back to mission control from space.
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NULL AR application

FairTrade B2B AR

Client: an international nonprofit organization created to help producers in developing countries achieve better trading conditions

Goals: create a B2B tool to show the values of joining the community to producers

Results: marker-based and markerless app for network capabilities showcase and higher partner engagement

Client
FairTrade
Services
AR application
Year
2019
Project Description

Project Description

FairTrade B2B AR application

This app combines a mix of marker-based and markerless experiences. After the activation of the first one, the user sees several doors that lead to 360 video-stories. These stories are about real people behind the brands — farmers, workers, producers who take part in Fair Trade initiative. Each story is a little journey to the farm or facility narrated by the farmers and workers who run their own businesses with love and passion. The second experience is connected to the product’s packaging. In order to start AR activation you need to scan a product. Each of the activation broadcasts the values that the producer is carrying and putting behind this product.

FairTrade B2B AR application

This app combines a mix of marker-based and markerless experiences. After the activation of the first one, the user sees several doors that lead to 360 video-stories. These stories are about real people behind the brands — farmers, workers, producers who take part in Fair Trade initiative. Each story is a little journey to the farm or facility narrated by the farmers and workers who run their own businesses with love and passion. The second experience is connected to the product’s packaging. In order to start AR activation you need to scan a product. Each of the activation broadcasts the values that the producer is carrying and putting behind this product.

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Showcase: FairTrade AR

For example, Endangered Species chocolate that shares 10% of profit to support the worldwide initiatives of saving wildlife, organic socks producer Conscious Step that makes a donation from every pair to fight poverty or dutch confectionery company Tony's Chocolonely that focused on producing and selling chocolate strongly opposing slavery and child labour in Ghana and Ivory Coast.

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