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NULL AR application

Danone AR App

Client: French dairy company

Goals: Improving customers’ brand loyalty and long-term communication with the help of AR app

Results: AR app for iOS and Android for children with animated characters

Client
Danone
Services
AR application
Year
2017
Project Description

Project Description

We built a bright AR application for the marketing campaign for a Danone yogurt. It helped the company to improve communication with customers making it more interactive and emotional. This AR app or iOS and Android became one of the most popular mobile apps on App Store in the family category. It proved that augmented reality advertising can be engaging and emotional and can evoke natural interest in the target audience of all ages.

We built a bright AR application for the marketing campaign for a Danone yogurt. It helped the company to improve communication with customers making it more interactive and emotional. This AR app or iOS and Android became one of the most popular mobile apps on App Store in the family category. It proved that augmented reality advertising can be engaging and emotional and can evoke natural interest in the target audience of all ages.

How It Looks

Mobile APP

Mobile APP

This AR application for iOS and Android was built for children that is why we used bright 3D animation and clear and intuitive UI/UX. You need to download the application and scan the magnet that comes with the yogurt. When the magnet is animated, it tells the story about the planet or the galaxy. Dino, the symbol of Danone, with his friends accompany a child in a space journey and tells a lot of interesting facts about the Universe! More than that, this AR application was connected to social networks so users could share their photos on Instagram or Facebook in one click.

This AR application for iOS and Android was built for children that is why we used bright 3D animation and clear and intuitive UI/UX. You need to download the application and scan the magnet that comes with the yogurt. When the magnet is animated, it tells the story about the planet or the galaxy. Dino, the symbol of Danone, with his friends accompany a child in a space journey and tells a lot of interesting facts about the Universe! More than that, this AR application was connected to social networks so users could share their photos on Instagram or Facebook in one click.

Innovative Solutions

This app proved to be one of the most effective AR marketing solutions for Danone. As a result, AR app went viral and kids shared their photos and videos with screenshots in social media.

This AR application animated planets, aliens, and spaceships to create emotional connection with kids.

Using AR camera children could take photos with 3D animations and share them on social media in one click.

Children collected a series of magnets to learn the whole story about the Universe. It helped Danone to build a long-lasting communication with the children even after the consumption of the product.

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