Cases
Mojokaii AR App

Mojokaii AR App

Anime-themed AR labels for the gaming booster

2020 Year
VR Tech
Mojokaii Client
Cases
Mojokaii AR App

What’s Mojokaii?

Mojokaii produces performance supplements for gamers. The formula of the brand's gaming boosters keeps gamers focused while also maintaining their health. How’s that possible? Mojokaii gaming boosters contain more natural ingredients and minimal artificial ingredients.

Learn more

Client's Wants & Needs

  • Stand out from Competitors

    Mojokaii wanted to stand out from the competitors. They asked for a special AR video to be augmented on the labels of each of their three products. Three videos for three tastes

  • Anime-themed Characters

    Mojokaii wanted to stand out from the competitors. They asked for a special AR video to be augmented on the labels of each of their three products. Three videos for three tastes

  • Product that Delivers Clear Message

    Mojokaii wanted to stand out from the competitors. They asked for a special AR video to be augmented on the labels of each of their three products. Three videos for three tastes

  • Create a Mojokaii World

    Mojokaii wanted to stand out from the competitors. They asked for a special AR video to be augmented on the labels of each of their three products. Three videos for three tastes

Turn Your AR/VR Ideas into Products

How We Did It

01

Client’s Needs

For starters, our main goal was to identify all the client’s needs to produce the AR app,
which is not only unique and catchy but meaningful and useful

02

SDK

To achieve our client’s goal, we decided to opt for a marker-based AR technology. Each coffee cup features the image of a mouse, and whenever the app’s camera is focused on it, the playing 3D model pops up

03

Test

Since the Mojokaii cylinders weren’t ready, we made use of future dimensions in shaping the marker.
Fortunately, we discovered that European standard 2-liter bottles had similardimensions. This enabled us to have proper tests

04

Special Effects

For better performance, we have developed special AR effects (VFX) for each video. Our task was to transform the available space into a thrilling immersive experience that keeps attention on the videos

05

Script

Our creative team produced a script that served as both the ideation document and technical task.
Then the 3D artist started working on each scene after the client’s approval of all our
ideas. Thanks to scripting effects, we were able to change effects during prction while
losing minimal time and augment each scene individually

Challenges We Overcame

Identifying client’s tastes to meet their needs fully

Determining cylinders measurements without having bottles at hand

Fixing the problems that appeared with the iOS 14 release

Mastering Wikitude’s curved marker-based tracking technology

Unlocking the functionality of the VFX (visual effects)


Project Results

The Mojokaii AR app was launched along with the products in January 2021. Each product has its unique taste and augmented video on its container that tells a fascinating story, instantly grabs buyer’s attention, and gets the Mojokaii brand ahead of the curve

Did this story end then? Not yet. After hundreds of downloads, we have been awarded an extra three videos that are currently in production

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The Team behind the Project


Sviatoslav Kryvoruchko

Project Manager


Artem Obryadin

Unity Developer / VFX


Artem Tereshyn

Unity Support


Anton Tkachenko

QA Engineer


Tatiana Voronkova

Graphic Designer


Yuriy Dokiychuk

Project manager


Bogdan Bilich

Lead Designer