Probably the sexiest augmented reality news ever! December issue of ‘Allure’ will be more interactive than you could imagine.
When Michelle Lee first appeared as editor-in-chief of ‘Allure’ she knew that Gigi Hadid will make a perfect cover story. That’s why she waited for the model to be free for a photoshoot. And time to release revolutionary new issue of the magazine couldn’t be better. The magazine cover was booked for Gigi since November, so editorial had plenty of time for preparation. ‘Allure’ and their partners Tommy Hilfiger (who just signed in elder Hadid for collaboration) and Estée Lauder developed an augmented reality fashion app ‘Allure Unbound’ special for December’s issue. This app launches alongside with magazine and brings its users fashion insider experience. Readers will be able to see some photoshoot outtakes and behind the scenes scanning pages with their smartphones. We can come to the conclusion that augmented reality cost was fully compensated with an excitement and enjoyment that Allure’s readers felt. Publishers and fashion brands are always looking for new ideas of making their print content viral. So eventually everything is about to reach a new audience through social media.
Visit Allure’s website to see how everything works.
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