It is a combo of B2B AR app that tells stories about the members of the FairTrade community and packages activations for the FairTrade products.
Its main aim is to show the benefits of joining the FairTrade network and remind people about the global issues such as poverty, slavery, or saving of the endangared species.
Within an app you can watch interactive stories about the FairTrade members, scan FairTrade chocolates, and see which animals are in danger of extinction.
FairTrade needed a B2B AR app that could tell consumers stories about the farmers, workers, and producers behind the product they purchase.
They wanted the sales application to perform two tasks. To start with, we were to show prospective merchants the benefit of joining the network.
We also needed to help the organization share touching stories about its products with customers around the world. This was very important as FairTrade always wants to show that products are made ethically.
Our team was to achieve all these goals with the aid of AR technology.
Defining the goal of FairTrade and its partners
Creating one solution to solve two completely different tasks
Integrating Vuforia SDK, ARKit, and ARCore technologies
Having successfully completed this project, the WeAR team has again shown that there is no limit to what businesses and organizations can achieve with AR technology. The FairTrade AR app is an engaging app that tells brand stories, helps fight against slavery, poverty, species extinction, and other global issues, and also brings in new partners.