Do you wanna crazy pair of Nike shoes? You can design it by yourself. Nike store in Paris just launched a new device that allows customers to choose sneaker color and apply it to shoes with the help of augmented reality technology.
SmartPixels company installed two augmented reality devices in the Nike store on Avenue des Champs-Élysées in Paris, France. There’s also a tablet attached to this device. So a customer can use it by placing a white sneaker between video-mapping devices and choosing the color on the tablet.
These augmented reality devices are used for the only limited number of sneakers such as AirMax, LunarEpic Low, and Cortez sneaker models. Nike uses augmented reality, not for the first time. Last year the launched an AR app to help people each their exercising goals. The company sees future in selling files from which people can print a pair of shoes on a 3D printer. And recently firm proved that such sneakers are more real than we can imagine.
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