Do you wanna crazy pair of Nike shoes? You can design it by yourself. Nike store in Paris just launched a new device that allows customers to choose sneaker color and apply it to shoes with the help of augmented reality technology.
SmartPixels company installed two augmented reality devices in the Nike store on Avenue des Champs-Élysées in Paris, France. There’s also a tablet attached to this device. So a customer can use it by placing a white sneaker between video-mapping devices and choosing the color on the tablet.
These augmented reality devices are used for the only limited number of sneakers such as AirMax, LunarEpic Low, and Cortez sneaker models. Nike uses augmented reality, not for the first time. Last year the launched an AR app to help people each their exercising goals. The company sees future in selling files from which people can print a pair of shoes on a 3D printer. And recently firm proved that such sneakers are more real than we can imagine.
For more details read this article.
As we know much about how to transform your ideas into awesome applications, we will be glad to assist you with augmented reality consulting.
Major businesses all over the world from KLM and Ford to Verizon and Wallmart are generously investing in VR training. Does it really reduce costs? And is there any proof of efficiency? The answer is yes. And now you’ll learn why.
Our CEO Daria Fedko started a new media activity called #CEOtalk. In these columns, Daria will explore and discuss the most interesting and controversial topics from the world of XR business. This week we’re gonna talk about Hololens’ military contract and it’s consequences for the industry.