Blog Automotive

WE/AR Blog

Virtual Showroom
Guide to the Virtual (Digital) Showroom with Examples

Buying products offline and online are two completely different experiences. In the first case, you usually act emotionally and impulsively but you can ‘feel’ the product. In the second case, you are careful and deliberate in the decision-making process but you cannot try the product yourself. Is there a way to combine the best practices […]

12 min read
01.02.2022
ar in automotive
The Ultimate Guide to Augmented Reality (AR) in Automotive

The popularity of AR in automotive applications is widely increasing as this technology combines our reality with digital content to expand possibilities and improve efficiency in this competitive market.  So, the question is no longer “Should we implement AR technologies in the automotive industry?” but rather “How soon should we implement AR different applications to […]

21 min read
16.08.2020
VR Automotive
VR/AR in Automotive: Manufacture, Buy, and Drive Cars Smarter

Lexus, Audi, Cadillac, Volvo, Nissan, Ford, Mercedes. What is common between all these car brands? Yes, these are the cars that do their job. But that`s not the right answer. The right answer is that all these companies use VR and AR to design, manufacture, and sell cars. Because it’s the era of augmented (AR) and […]

9 min read
07.08.2020