Exploring VR/AR market
What is the difference between a ‘Growth Hacker’ and a traditional marketer?
Growth hackers and marketers use the same marketing tools, yet the first put their bets on technological solutions. Apart from that, growth hackers work with the whole sales funnel, and they aim to push as many potential users into…
So what is growth hacking today?
Just joking… or not?
Just joking… or not? Growth hackers and marketers use the same marketing tools, yet the first put their bets on technological solutions. Apart from that, growth hackers work with the whole sales funnel, and they aim to push as many potential users into (and most importantly through) the funnel as possible. Take note: growth hackers push – not pull clients, as they are often time and budget constrained. And above all else, growth hackers are concentrated and focused only on leveling up when it comes to sales, not vanity metrics like impressions and ‘likes’. You could say that boosting sales is the top priority for traditional marketers, as well… but for growth hackers, fast growth is more than words, it’s their religion. That is why the best growth hacking marketing strategies are ultra-creative, analytical by design, and technological to their core.
Awareness tactics have undergone a major transformation in the digital age. No more irritating billboards and dazzling pop-ups. Modern customers have a strong resistance to all the types of ads these days, so marketers are forced to employ a more subtle strategy to hook clients.
Growth marketers focus their efforts on attracting the maximum number of potential customers into the first stage of the funnel, instead of working only with the prospects who are already interested. Unlike more traditional marketers who favor known outcomes over experimentation, growth hackers are not afraid to work in challenging and ambiguous circumstances. It’s getting harder and harder to get through the white noise and static of ads, and only the craziest people (growth hackers are not afraid of being called “crazy”) can take the risks necessary to win new prospects at the awareness stage using some creative and often non-traditional approaches.
A growth hacker wants a customer to fall down the rabbit hole, aka into their sales funnel, without even noticing it, often by opening a viral e-mail, using a new feature on their platform or launching an augmented reality application (which is the perfect tool when you’re looking to make something go viral).