Virtual and Augmented Reality for Realtors: You Can’t Ignore It Anymore
Everything you see on your screen right now is nothing but code in reality.
But you’ve got used to perceiving this code as the meaningful information. Right now this digital information is locked inside your computer: you can only see it looking at the screen of your computer, tablet or cellphone. But AR, MR, and VR give you the chance to overlay this information over the physical environment or create a new fully virtual environment around.
That what is possible with AR/MR/VR solutions right now. As Mark Zuckerberg or Tim Cook would ask you during one of their big tremendous and presentations, I am asking you now:
“Isn’t it amazing? Imagine using the opportunities of AR/VR/MR in real estate!”
It looks like the real estate sector will benefit the most from the implementation of VR/AR/MR technology in the operations. Real estate agents can drink champagne and celebrate the new era of their business. Visualization, reaching a global audience, and changing the interior design of the house within several clicks are not a problem anymore.
So how exactly can augmented, mixed, and virtual reality solution in real estate change this sphere now?
STAGING AN EMPTY APARTMENT
The majority of modern buyers find it hard to visualize their future apartments in terms of design, furniture. At the same time, when they are shown empty apartments they are reluctant to make a final decision to spend their precious money. Real estate agents had to use the services of professional staging for a long time before first AR apps appeared. In other words, real estate agents would fill the apartments with fake furniture to impress prospective customers.
Augmented reality application called Curate for real estate solves this problem. This application provides real estate agents with the collections of the most exquisite and appealing pieces of furniture which can be placed all over the place.
Sotheby explains the necessity for this app in a simple way: «seeing a house as their own home, increasing confidence in any purchasing decisions». With the AR app you can stage an empty apartment with the furniture of your choice. Play with colors and locate it wherever you want. Augmented reality real estate examples are numerous, and this is just one of them.
GIVING CUSTOMERS THE SENSE OF OWNERSHIP
Unless you use the virtual reality real estate tour to walk the customer inside this apartment or a hotel room to create real emotional attachment. Hotel Monte Carlo de Paris did it to make sure that the customers won’t be disappointed when they decide to visit the hotel finally.
The thing is for our brain virtual reality is no different at all from real reality ( yes, VR/AR/MR community) utilizes this term actively. Because reality for us is basically the processing of the 5 basic senses: vision, hearing, touch, smell, and taste. So despite fact that the reality is fully virtual, the feelings a person will experience are 100% real for him/her personally. That is why the majority of real estate agencies, hotels, restaurants, and even laboratories embrace it.
Though the tour is virtual, the emotions a person will experience are real.
is working on the AR application for real estate that will make it possible to overlay digital guidelines over the place. AR will transform your journey into the unfamiliar apartment in Bangkok into an exciting video game. With the help of AR guidelines, it will be easy and intuitive to use home appliances, to find all secret spots inside the apartment, and to feel comfortable at last.
Augmented reality can be the bridge between a real estate agency and customers in leasing. It can be the sign that the company cares about the customers’ emotional experience.
I know, right now this option with augmented and virtual reality may not seem impressive to you. But you are still looking at your screen, and there is nothing on it, only code. Imagine you could see everything you see on the screen (images, holograms, textual information, videos) around you? Like an Iron Man, if you please. AR/VR /MR apps make it possible. And Airbnb aims to benefit from this opportunity, and who will blame the company for this?
CHOOSING A HOUSE FROM ANOTHER CONTINENT
Today each 5th real estate object is bought without a real visit to the property especially in a luxury sector where the number of potential customers is limited by default. People dont want to travel to other continents to see the houses of their dreams. Immersive tours can tell customers all the necessary information about their future property and even more.
With the help of virtual tours, clients will be able to see the view from the window of their future apartment.
Comfortable shopping is a must today because modern buyers search for positive memories and emotional experiences more than they search for products and services. Virtual reality tours give potential customers one thing that is priceless in the real estate business: an instant sense of the ownership and global reach.
Previewing a house for purchase is a chore for potential customers and real estate agents at the same time. That is why some real estate agencies use augmented reality apps to make this process more effective and less time-consuming. For instance, Street peek AR app allows potential customers to see all the information on the house in the app.
Users can see the price of the property, the information on the planning of the house. As a bonus, clients can see what houses are sold nearby through the interactive map. All this information is downloaded directly from the website of the real estate agency.
It’s a total transparency in the operation, and it’s something that evokes trust of customers.