New Trend — Augmented Reality in the Fashion Industry
Rebecca Minkoff used AR to help her fans try on new fall looks live on Fashion Week last Saturday. Only 350 guests got a chance for a close look at the new collection, but those without a ticket could have their 360 live experience provided by augmented reality technologies.
Zeekit, an AR app, helped those viewers even to try on Minkoff’s newest looks using augmented reality virtual fitting room. Siblings Rebecca and Uri Minkoff partnered with a high-tech startup to help more people get in touch with their brand. Work of Zeekit is somehow similar to Snapchat. You upload your photo, choose clothes from Minkoff’s collection and app overlays them on your body according to a size you’ve chosen. Instead of looking at the skinny model you can see clothing in AR in your size.
Rebecca Minkoff is not the only who used augmented reality in the fashion industry. Some brands like Noon by Noor, Band of Outsiders and Prabal Gurung use virtual reality to introduce their latest collections. Even more items of new collections now are selling the day you’ve seen it on a catwalk.
Uri says that tech completely changed the habits of younger shoppers. Instagram allows young women to shine on their personal blog as on the catwalk. They create new sort of fashion. He admits that high fashion will take away that elite nature and exclusivity touch soon and bring it to more real place than glamorous magazines.
Do you want to use augmented reality virtual fitting room for your business? Do not hesitate to contact us as we know how to how to do it the best way.