What Do You Pay for in AR/VR Development?

The Extended Reality market was valued at USD 26.05 billion in 2020 and is expected to reach USD 463.7 billion in 2026. Quite an exciting time to step into an immersive technology world and develop your own AR-powered app, right? But what exactly do you pay for in AR and VR development? And what stages of development a credible XR development agency should have? In this article, we will answer these questions to give you a better grasp of what to expect when quoting for XR app development. Just keep on reading. 

The Stages of XR App Development

Of course, time and the difficulty of your project directly affect XR app development final cost — some of them are easy to build (like MVP, module, or filter), while others require features that are hard to develop and take more time and cost. But no matter the type of your project, there are some steps a trustworthy development studio should follow to build a top-notch product. Here are they: 

Problem identification

Any AR creation process should always start with a problem identification if you want your project to become successful. This process includes identifying your marketing pain points and finding the ways to fix them. The more specific the problem is, the easier it is to find a solution. 

Development team

Once the problem is found, the next step is hiring a credible development team to bring your idea to life. But where can you find experts? You can try different listings, such as clutch.co, which contains customers’ feedback on various XR development studios. A good development team should include all the experts needed for a full cycle development, starting from project managers and business analysts to 3D artists, content managers, and developers. You can watch our video to find out more about the process of finding the right development team.


Ideation is a process of generating concepts for your future project and turning abstract ideas into a ready-to-sell pitch. We, at WeAR Studio, have created our own methodology for developing ideas.

  • Create an ideation team that consists of up to 6 people max
  • Identify your problem and task
  • Hivestorm (yeah, you read it correctly) — ask random people from your company about the generated ideas to get some fresh insights and opinions
  • Gather references, other ideas — everything that inspires you will work
  • Choose the best ideas, wrap them up, and present
  • If no idea found, repeat the process once more


Different development studios work with different technology stacks. Here, you need to decide which platform you want your app to run on to find an appropriate software development kit (SDK), and hence, the team who works with it. Today, the most popular SDKs are:

  • ARKit (iOS)
  • ARCore (Android)
  • Vuforia (iOS, Android, and Windows)
  • Wikitude (iOS, Android, Smart Glasses)

Each of them has its own features and works better with a particular type of XR technology. 

AR development 


The roadmap is a step-by-step presentation of the project completion presented by the development team. It’s a necessary step for tracking the progress of the development. Of course, some stages may vary depending on the type of your project, but the essential and most common ones are:

  • Research
  • Design and demo
  • Development 
  • Launch and support


High-quality visuals are essential in XR app development. You can either buy ready-made assets from stores or create them from scratch (of course, the latter option is more costly). What type of content can be added to your XR app? Different types of videos (360 or volumetric), images, 3D content and animations, characters or products — basically everything that will work for your very project and make it unique. 


Having good UI and UX is paramount if you want your app to be user-friendly, intuitive and provide users with top-notch user experience in navigation, look, and feel. If you want to find out the signs of such UI and UX, go check our Ultimate Guide on AR for Marketing. 

Brainstorming session about mobile app UI

Release & support

Once your XR is developed, that doesn’t mean it’s over. Now it’s about time the world knows about you and your app — it’s release time. Both App Store and Google Play have different rules for submitting your app and can even reject it if some aren’t met. Usually, your development studio helps complete this stage successfully. 

Your XR is finally released, now what? Will a development team support it afterward? Usually, after the release, the product is supported only for a brief period of time till it’s stable, and then you have to maintain it yourself. 

To Sum Up

Now you should have a better idea of what an XR app development consists of and what you are actually paying for. The final costs of the XR app depend on myriad factors — smaller projects will cost you less, while customized enterprise-grade apps will be quite costly. And do not forget that apart from the development costs, you have maintenance costs as well.

Do you have a specific project in mind? Or can’t come with an AR app idea yourself? Start up with a free AR consultation with WeAR Studio or learn our successful use cases.  

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