VR/AR Solutions for B2C
There’s no doubt that VR and AR technologies have proved to boost business efforts in B2B, as they provide numerous advantages, including potent digital training, shortening the sales cycle, and providing a competitive edge in the industry, among other benefits.
See Also: 6 Reasons to Implement AR/VR in B2B
But what about B2C? How can these technologies help change how you plan and execute business-related decisions and eventually lead to better results?
A B2C business sells a product or service directly to the end customer, compared to a B2B business that sells a product or a service to another business.
There are several differences between these two business types, like factors implemented in the website’s design, marketing campaigns, pricing models, and customer service processes.
So, how can VR and AR work for your B2C business? Keep on reading to learn more about the most successful augmented and virtual reality B2C applications.
Augmented and Virtual Reality for B2C
In a B2C business, companies are always trying to improve their situation in the industry by finding and implementing new strategies that would help them maintain and increase their market share.
If you’re in the B2C market, AR and VR can help you establish and improve your status by using these immersive technologies. While in the past AR and VR were only excessively used in the entertainment and gaming industry, today they’re used in almost every industry and niche by finding new ways to introduce the product or service to potential customers, keep them engaged with the brand, and facilitate the decision-making process that would eventually push them to make a purchase.
While there’s still a lot to be explored in the arena of VR/AR for B2C, several companies and organizations have already started making use of some elements of these technological trends to progress and eventually meet their set goals.
- Promote The Test and Trial Purchase
Nowadays, customers are aware of their needs, and they need a product or a service that would satisfy these needs promptly. In B2C businesses, AR can provide customers with an immersive experience that allows them to try and test products for themselves before paying for them.
By incorporating elements from the real environment, customers can see how this particular product or service can satisfy their needs and solve their problems.
For example, in the cosmetics business, Sephora launched an AR mirror that uses a software program to allow customers to try new products on their faces instead of seeing the shades on a model. The company also allowed users to download an app that would help them virtually try new products from several brands through the app’s camera, thus increasing the company’s online sales.
MAC Cosmetics is another example in the beauty industry, where the company incorporated an augmented reality camera into their website, so users can see how new products will look as they test them in real life. This technology led to an increase in online sales through the website as users can create complete makeup looks, save them, and switch products while they try new and old products.
L’Oréal took the concept a little bit further by launching an app that would allow users to see their new makeup looks on the smartphone. Not only is this concept time-saving, but it’s also highly convenient as more people depend on their smartphones to make online purchases.
- Reduce Sales Returns
In the B2C business, sales returns related to buyers’ regret and dissatisfaction can eventually affect the company’s profits. When it comes to online purchases, customers would buy products and send them back because they don’t fit or don’t work for them.
Gap launched an app that would allow users to upload their data, including their weight and height, to create an avatar that resembles them. This avatar is used in online shopping, so users can try all products and see how they look on their bodies.
This concept allows users to see their outfits from all angles without having to wear them, so they know exactly what they’re getting. Moreover, it’s a great concept if people aren’t comfortable trying clothes in a store for hygiene purposes.
- Easier Access to Services
Augmented and virtual reality can attract new customers and retain the old ones by making the service more available. In India, Axis Bank offered AR features in their online app that would allow users to locate the nearest ATM or bank branch within a set radius determined by the user.
Moreover, the bank encouraged its clients to spend money using their cards to gain points. The app shows the locations of the nearest food outlets, so customers can get discounts and gain more reward points. This concept also improved the collaboration between the bank and its partners.
Citi Bank also uses VR to provide exceptional services that focus on financial traders as the end-users. For example, using the bank’s 2D and 3D virtual reality features, financial traders can see financial-related data in real-time, so they can make better decisions. The data also shows past trends and expected changes. The app allows users to share their visualization of the future trends to work in teams and have a better understanding of the market.
- Improve Customer Experience
AR and VR allow customers to interact with a product or a service, so they can feel more connected instead of being on the receiving end. In addition, being part of a concept increases the brand’s royalty and encourages customers to believe in this brand and stick to it in future purchases.
In the hospitality business, the British resort Premier Inn understood the kind of challenges that a customer would face in a foreign destination, so they launched an interactive wall map at every hotel to help customers find their way in a new city.
The map is accessible through a smartphone and shows extra information about the most popular tourist destinations. By analyzing and responding to such a need, customers feel that this brand actually cares, so they’re getting an extra service for the money they pay through this virtual reality customer experience.
How Can You Use VR/AR In Your B2C?
If you’re working in B2C, you’re probably wondering about the best way to incorporate virtual and augmented reality features in your business. Based on your industry, several applications can help you run business operations easily and achieve better results.
At WeAR Studio, the experts will help you understand how you can use XR technologies to improve your status in the market and suggest the best solutions that work for you. So, don’t hesitate and contact us today.