Augmented Reality for E-Commerce: Does it Make Sense?

Augmented Reality for E-Commerce: Does it Make Sense?
Veronika Petrenko
Content Manager

Wouldn’t it be great if your customers can experience your products or concepts in a real-life setting? Showing your target customers what your product or service can do for them will make them believe in its value and even tell others about its benefits. This is the main advantage of using augmented reality eCommerce applications and tools. 

Augmented reality has become a crucial component of marketing by adding an effect that includes audio, graphics, and even smell to the physical environment. As a matter of fact, AR technologies have increased the conversion rates of consumers by 90%. This means that if you’re not keeping up, then you’re definitely falling behind. 

In online commerce, 61% of the customers reported that they’re more likely to purchase if they’re shopping from a site that uses AR technologies. This explains why the spending on AR and VR technologies has increased by 78% between 2019 and 2020. 

Despite its increasing popularity, some e-commerce marketers are still skeptical about adopting this technology simply because they don’t understand how to leverage it to expand their business operations and market share. But in this article, we’ll explain in detail how this technology can be used to improve your e-commerce presence. 

AR in e-Commerce in action
AR in e-Commerce in action

Benefits of Augmented Reality in E-Commerce

AR allows you to see different products and services in a real-life situation by adding enhancements that show their benefits. Customers can try the products and services to decide on what works for them. Here is how AR solutions can enhance your e-commerce business. 

Try Products Before Buying Them

Augmented reality shopping will revolutionize online shopping for customers. AR can be used to prove to customers that they’re choosing the right product or service before actually paying for them. 

Several brands used AR to market their products and services, like the IKEA Studio app, which allows customers to choose pieces of furniture and organize them in their space. As a result, they won’t buy a product that won’t fit their home, or they can’t use it. 

See My Fit is another application of AR used by ASOS that allows customers to see how different designs look on different body types, so they can visualize how the outfit they choose will complement their look. This application will encourage those who have never tried online shopping for clothes to give this experience a try. 

See Also: V-Commerce: Revolution that Started with Augmented Reality in Retail

Increase Sale Revenues

AR technology will change every marketing effort into experiential marketing, which allows customers to engage and interact with the brands they choose by actually giving the product and service a try. AR uses a real-life environment and will enable customers to see for themselves how the product or service can represent a solution to a problem they currently have to deal with.

Feeling engaged with the product and service will result in higher levels of purchase and lower levels of return. It can also attract new customers who would rather see for themselves how the products will work for them, so they will choose your brand over the competitor’s brand

MAC cosmetics has launched an AR application on their website that allows users to see how different makeup products can look on them. Customers don’t have to go to the store or try different products. With the opportunity to give several products a try in one go, customers are more likely to buy more products. 

Improve Social Media Presence

In 2021, more than 91% of marketing employees used social media to leverage their marketing efforts. People are using social media platforms more than ever, and companies need to establish their presence in this competitive marketing. 

Ben and Jerry’s launched an AR filter in a game where users catch marshmallows with their mouths to introduce a new ice cream flavor. This technique increased the brand’s awareness and allowed people to get to know more about the product in a fun setting through the tool that they use the most. Because the content is shareable, users were able to share the game with other users and multiply the benefit of marketing efforts. 

MAC cosmetics has also introduced an Instagram filter that allows users to experiment with different products. Users were tempted to try on products like fake lashes and bold eyeshadow shades to see how a complete makeup look will look. 

Virtual Try-Ons

Buying the wrong size, fit, or color is one of the main reasons why customers return products they have purchased. Using AR solutions, brands can show customers how products will look when they buy them, so they can better understand what they’re buying.

Moreover, this solution has become increasingly beneficial with the spread of the Covid-19 pandemic where most retail stores were closed, and e-commerce solutions represented the only solution for most brands to boost their revenues and increase their market share. 

Warby Parker launched a unique app that users can download to their smartphones, and can use to try on several models before buying a pair of glasses that fits them the most. The app also incorporates smart payment solutions to make the purchase experience more convenient in a practical augmented reality store. 

Adidas cooperated with Snapchat by introducing a filter that allows customers to try on their new products. Moreover, there was a Shop Now button that customers can press to make a purchase right after trying the product on.

AR in e-Commerce in action
AR in e-Commerce in action

Understand More About Products

AR technologies can be used to improve the way users use and understand user manuals to get the information they need. Interactive user guides create an immersive experience that allows customers to see how their products work. 

An interactive user manual provides an immersive experience where it responds to actions from the users. Ask Mercedes allows users to interact with a chatbot to answer all problems related to their vehicles. The application can be downloaded to the smartphone or accessed through Facebook, so users don’t have to worry about using the printed user manual as this tool makes information more accessible. 

Introduce Virtual Products

AR commercial applications created a market for a new type of online products that customers can buy and use in an online setting. Gucci was a pioneer in this market, as the luxury brand introduced a new virtual product that customers can use on their online platforms and social media accounts. 

Gucci introduced affordable try-on sneakers that users can use in the photos that they post on their accounts. This augmented reality online feature allowed more people to get their hands on the luxury brand and see for themselves how real-life sneakers will look on them. 

The concept of digital fashion is still new, but it’s on the rise, especially with the increasing number of influencers and social media users. If more brands are following the same concept, this approach will tempt more users to buy the actual products after seeing how the products will benefit them. 

Conclusion

Augmented reality is an innovative technology that will benefit your e-commerce business by increasing the rate of conversions and reducing the rate of returns. People will be more engaged with your brand and more interested in your products because they can try your products in a real-life setting that allows them to see how they can be used. 

If you’re confused about choosing the right AR technology for your business, a specialist from WeAR Studio will help you select and optimize the right solution. Contact WeAR Studio today at hello@wear-studio.com, and you will experience the benefits of augmented technology to improve your online presence.

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