6 Ways to Implement VR/AR Technologies in Your Business
Both AR and VR technologies work differently but can provide your business with enormous benefits. The current market value of AR stands at 8.9 billion dollars, while the current market value of VR stands at 15.81 billion dollars.
Both markets are growing as implementing VR/AR technologies helps run business operations and allows different users to make better business decisions.
The implementation of virtual reality or augmented reality in your business is the next step you need to consider if you want to put your business on the map.
Regardless of the size of your business and the nature of your industry, there will be multiple ways where you can introduce these technologies to your company.
So how can you use VR/AR in your business? What are the benefits of these two technologies? Keep on reading to learn more about these topics.
Benefits of Implementing VR and AR in Your Business
Before thinking about the best examples of implementing these two technologies in your business, you need to understand the benefits each one can bring.
Virtual reality involves creating an imaginary 3D environment that users can experience in real-time. It can be used to provide your employees with a learning experience where they can test products and edit them without touching an actual product. The testing experience can also be extended to customers.
Augmented reality is different because it incorporates several elements from the real world in a created setup to provide users with an immersive experience. As a result, users can understand the potential of specific products by actually trying them to solve a certain problem.
How to Implement Augmented Reality/Virtual Reality in Your Business
Several companies have understood the full potential of virtual reality and augmented reality, currently incorporating them in their business operations for various purposes. The following examples can serve as an inspiration if you’re confused about the best way to introduce these technologies in your business.
Volvo’s virtual test drive is one of the earliest and most successful examples of VR implementation in the automotive industry. The test drive was available to employees and technicians to test and assess the vehicle’s performance, guaranteeing that it’s safe and complies with all the industry’s measures for an excellent performance.
After approving the vehicle, the virtual test drive became a successful marketing and promotion tool as drivers were able to test the vehicle to its fullest potential by driving and feeling it. The virtual test drive allowed them to explore its accessories and performance in different setups and terrains.
Vroom is an automotive retailer that currently offers an immersive VR experience to increase its sales. Vroom offers its clients a chance to try more than 15 models of different cars using their VR headsets. Users can listen to the engine sounds, testing the car, and even checking out the gloves compartment. This memorable experience will help users choose a car that they would never have second thoughts about.
Helping the Retail Staff
Lacoste has managed to develop an AR solution that would help consumers make better buying decisions while helping the retail staff at the store. When potential clients get into the store, they stand in a unique AR setup and download the app to their phones. The app will customize the fit of the trainer shoes that the clients choose, so they can see how they will look in real life.
Using this technology, the staff has experienced a decline in returns that are related to buyers’ regret. People were more satisfied with the shoes they bought because they know that they actually work for them.
Improving Brand’s Image and Creating Awareness
Another shoe manufacturer, Tom’s, used virtual reality tools to provide consumers with a positive experience during and after buying their products. Tom’s designed a “walk in their shoes” charity campaign, where buyers can go on a virtual tour after making a purchase, where they can donate a pair of shoes to someone else in a different part of the world.
In this example, the company’s marketing experts manipulated the implementation of virtual reality system to create empathy, connecting customers to the brand. People will feel good about their purchases because they’re satisfying a buying need and are paying money for a good cause.
Boost Marketing Efforts
In a highly competitive market, Patrón managed to increase the engagement with its customers by offering them a virtual tour that walks them through the process of manufacturing their favorite tequila.
Users can see for themselves all the details regarding the processing, packaging, and even transporting the company’s product while engaging in the audio and visual details.
Patrón managed to set a new bar through storytelling marketing by telling the company’s story from a bee’s point of view with the help of a custom-built drone. This policy increases the intensity of the emotional bond customers have with the company’s product, which will improve the results of marketing and advertising efforts.
See Also: AR for Marketing 101: Ultimate Guide
Increase Social Media Presence
Social media is becoming one of the most important tools that no marketing or advertisement manager should ignore. Customers, especially the younger ones, are spending more time on their smart devices, browsing their social media accounts, and posting pictures and entries. At the same time, many social media platforms are currently linking to each other to create one big social media profile for each user.
Tesco, the famous retail brand, realized the intensity of competition in its industry and used AR technology to improve its social media presence and engage more younger customers. The company launched an app that would bring Disney’s Frozen characters to the store.
Kids would choose their favorite character from a sticker book, then recreate augmented reality images where they can pose with the movie’s characters. Since most users decide to post their photos on their social media accounts, the company gained amazing exposure, which resulted in an increase in sales through the company’s website and in physical stores.
Promote Additional Sales
In order to show their customers what they can achieve, Marriot offered their new virtual service. Event organizers and guests could see how their events will look with the help of a VR headset which shows all the details in the room and allows users to make any necessary adjustments.
Although the try before you buy concept is common in other industries, introducing it into the hospitality business was a good way to increase the company’s sales. People were able to visit their rooms before actually paying for the service, which means that they would be more satisfied with what they will get for their money. At the same time, they asked all the questions they have, so they can have a smooth reservation process.
Implementing a virtual reality or augmented reality system in your company is a must. It allows you to stay on top of your game, regardless of the size of your company, as you can fine-tune the technology to suit your budget and company’s needs.
While it might seem like a challenging concept to grasp, the experts at WeAR Studio are more than happy to walk you through it. Our employees will be more than happy to explain all the details of implementing VR/AR in your business while suggesting the best route to follow. Contact us today, and we’ll help you.