6 Reasons to Implement AR/VR in B2B

Veronika Petrenko
XR Enthusiast

The world has already seen numerous technological advancements over the past decades. Still, not all of them have made such a lasting impact on our lives like XR technologies, namely Augmented Reality (AR) and Virtual Reality (VR). Don’t know the difference between them? It’s simple — AR is an integration of virtual information and the user’s environment, whereas VR is a fully computer-generated environment designed to feel real. 

How is augmented reality used in B2B? Both AR and VR technologies have a limitless potential to change the way we live and do business for good. Besides, the XR market steadily grows annually, making both technologies a powerful tool for any B2B company. This article will give you six reasons why adding B2B virtual reality solutions will benefit your business. Let’s have a look at them all:

Enhanced product presentation and testing

The first reason why you should employ B2B virtual reality is for product presentation and testing. When you present something more abstract than a Ford Focus, it may be very hard to show the value of your product. This is especially true when there is complex data to visualize. Time to forget about printed brochures, flyers, and PowerPoint presentations. The study by the Federal University of Rio Grande do Sul indicates that the users presented with AR-powered visualization have a deeper understanding of the data than those who studied information from the screen. Both AR and VR can present your products or services just like if they were real and tangible, letting the customers view and ‘feel’ your products in their environment. 

Cisco has already published its Product and Services Catalog powered with AR. This virtual catalog helps users explore Cisco’s products in 3D — they can interact with them, discover the key features and technologies.

AR product presentation in action
AR product presentation in action

Personalization & customization 

We live in a data-driven world where people expect highly personalized experiences tailored to them. And this fact isn’t about consumers only, as B2B companies need as much personalization. The research made by Salesforce proves that personalization is essential for winning clients in B2B. Why so? Just because you are selling to a company or business, you can’t forget that there is still a person behind it. And this person is a decision-maker who will react either positively or negatively to your actions, so it’s time to talk to people, not companies. 

When it comes to the B2B sector, personalization is vital because most companies do not use generic products. While in B2C, you can always find another client, doing so in B2B is a very tedious process. That’s why most B2B customers prefer a long-term business partnership, where customization is a must. And AR and VR technologies are a powerful driver to tailor your products to fit all the clients’ needs.

Digital training 

Like any other buyers, B2B ones usually research products before investing in them. They inspect different online manuals, videos, FAQs, and other online materials to learn about the product. With XR technologies, you can make an ordinary research process more interactive and immersive. For example, you can engage B2B prospects in a training environment, where they learn everything about your product from the comfort of their home. 

Also see: Does VR Training Really Work?

Digital training is a powerful way to earn more B2B prospects because you both sell your products and teach your customers. Where to implement B2B virtual reality training? This method will benefit the medical field — medical staff can try complex procedures before putting their knowledge into practice in real surgeries, which will help reduce human mistakes to a minimum.

HoloLens 2 in Health Care 
Image Source

Shortened sales cycles

Augmented reality along with virtual reality is a powerful B2B sales tool. The customer journey in B2B is quite time-consuming because it involves numerous stakeholders and decision-makers to decide on the quality of the product. The process is long and consists of multiple meetings, pitches, and presentations. In fact, before cracking the deal, you have to meet in person with your clients at least three or four times, if not more. How can XR technologies help you shorten this process? It eliminates the waiting time because you can meet virtually and test products in a digital environment.

Exhibitions & virtual tours

When talking with a client in person, it means that you have already captured the customer’s attention because they chose you over your competitors. But the exhibition is a different story. You have to stand out from the competitors in order to attract customers to your stand. And here, the XR technologies can help out as well. Just recall the Ford case. The company debuted with AR technology during the North American International Auto Show — their customers could sit in the car and simultaneously see what’s happening under the hood on the big screen. The results were spectacular — Ford did not only impress the visitors but increased the company’s visibility by making headlines.

Another good example is Motorex, an oil company that used AR for an interactive factory tour to wow their guests. During the tour, visitors could use their smartphones to uncover hidden content during stopping points.

Competitive advantage

Who do you believe — a sales rep who only talks about the product or the one who shows you the practical side of it? Here, the answer is quite obvious, isn’t it? Today, building an AR app is enough to stand out from the competitors because yet not so many B2B companies have taken advantage of XR technologies, and you can easily beat them to the punch.

Wrapping Up

Today, AR and VR solutions go beyond personal and consumer use — they offer powerful use cases for enterprises as well. Augmented reality for B2B helps automate manufacturing processes, troubleshoot issues, reduce production costs, improve relationships with B2B clients, help in presenting products, and many more. Companies that already added B2B virtual reality to their marketing will soon become industry leaders, for sure. 

Now it’s about time for businesses to consider how to get the most out of XR technologies before the majority follows suit. Don’t know where to start? Bring your immersive ideas to life with WeAR Studio, a full cycle XR development agency. Drop us a line at hello@wear-studio.com to discuss further steps. 

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