5 Examples of Immersive Experience: How Brands Are Using It

Veronika Petrenko
XR Enthusiast

Scientists and experts agree that experiences are more satisfying than physical objects, even when people have to pay more for them. Although a physical object lasts longer, the experience adds a long-lasting knowledge that is more emotionally and mentally satisfying. 

But can the customer experience be improved? This is a question that every entrepreneur, marketing expert, and manager needs to answer in order to achieve a competitive advantage in their industry. As other competitors are moving forward, you need to offer something different that would make your company stand out. 

An immersive experience can be the correct answer. So, what is it? How can you use it? 

In this article, we’ll explain what an immersive experience is and discuss the most successful examples of immersive experience in several industries, so keep on reading. 

Immersive Experience in action

What is an Immersive Experience?

An immersive experience takes the user on a journey into a new reality created by virtual or augmented reality technologies. These technologies allow the user to be part of the experience instead of watching it. 

Mixed reality technologies create an illusory environment that contains all the details that would evoke the users’ senses to provide an engaging experience. Regardless of the business you’re in, delivering an augmented or virtual reality immersive experience will help engage your customers and make them feel more attracted to your brand, products, and services. 

Every application of immersive experience in business is different according to the tools used, nature of the industry, and target customer. But the results are more or less the same, as users can experience an enhancement in everyday life aspects using mixed reality features. 

The key is to use several mixed reality tools from audio and visual enhancers to physical and virtual interaction that would affect the created reality and allow users to be part of the product’s or service’s application. 

See Also: 11 Tools for Brand Awareness Campaign: What about AR Marketing Solutions?

How Are Different Brands Using Immersive Experience?

An immersive experience is an interactive one that allows a user to be part of it rather than watching it. Users will have a new and engaging experience every time they choose to use this technology. In addition, it creates a sense of individuality and personalization as the experience progresses based on the user’s choices and actions. 

There are several successful examples of mixed reality applications to create immersive experiences in several industries. These brands managed to develop unique applications that would help them excel in their market by offering something that their customers would appreciate. 

According to statistics, 55% of the customers valued the use of immersive experience in the music industry, 50% of customers agreed that it would improve their time while watching sports events, and 26% thought that it would be a great addition to venues concerned with science and nature. 

But how was the immersive experience used successfully? The following examples can be a good inspiration for you. 

  1. Van Gogh Immersive Experience

This is a real-life enhanced virtual reality immersive experience created to display the work of Van Gogh. The events are taking place in multiple cities and venues to allow art lovers to be part of the paintings, examine them, and study them in detail. The events are proving to be a huge success as they display the paintings in a new way that would increase users’ sense of belonging. 

The tours are taking place in 2021 and 2022 and are achieving huge success as an upgrade to regular museum trips. Guests move from room to room in the exhibition to see the walls, ceilings, and floors covered in landscape and background elements from Van Gogh’s most famous paintings. 

Some venues also add sensory elements like nutmeg and lemon, allowing users to experience the setup of every painting, while others provide virtual reality headsets to take users’ on a virtual reality trip through the artist’s experience. 

  1. Hilton Suites 360o Experience

In order to create brand awareness, Hilton Suites launched a 360o interactive campaign that would allow users to explore the size of their rooms. The company offered users a game where they guess the number of objects in every room to prove their spaciousness. Users who guessed correctly were offered a free weekend stay. 

The company launched this game in time for the Back to School, Halloween, and Thanksgiving seasons. This successful campaign was watched by millions of users and helped boost the company’s sales, targeting a market segment that focuses on luxury and comfort. It proved to be one of the most successful immersive web experiences in the hospitality business. 

  1. Pokémon Go Augmented Reality

Despite its rise and fall, Pokémon Go is still one of the earliest and most impressive examples of immersive gaming. The world was taken by surprise in 2016 when the new game launched, driving people to search for and chase the characters everywhere they go. 

Users were trying gaming in a new setting instead of their living rooms and bedrooms as they headed outside to find the characters, train them, and engage in battles. In a few weeks, the number of users of Pokémon Go exceeded the number of Twitter users in the US. 

The app used augmented reality features to allow users to feel more engaged with the game. The craze lasted for a while, even when some gaming hardcore fans went through some negative experiences because they were too much focused on the game, to the point that they jeoperdized their safety in some unfortunate incidents. 

  1. Anime World Immersive Entertainment

Due to the massive popularity of the anime genre, the first-of-its-kind anime-inspired theme park was open in Japan. The theme park combines the beautiful landscape with the famous cartoon characters and the latest virtual and augmented reality technology tools to create the best immersive experiences that the park goers can enjoy

The park is divided into 3 zones, and each is focused on some manga series titles or characters. There are several shows, events, games, and adventures that users of all ages can engage in. There are also some quiet spots suitable for those who need a peaceful retreat inspired by their most favorite characters. 

Immersive anime-themed park in Japan
  1. History Maker VR Immersive Experience

In the sector of education, immersive experiences create opportunities for learners to interact with objects, which leads to long-term knowledge. It’s a great learning tool for those who feel challenged by learning through reading or listening to the material. 

History Maker VR launched a successful virtual reality immersive experience that would allow users to embody and perform scenes as famous US historical characters. Students can pick scenes, lines, and props to create a short movie and share it with other learners or teachers. 

Users were part of an engaging learning experience that helped them understand more about history, discuss it in a fun, stress-free context, and promote peer learning. This application could successfully be integrated into lesson plans, assessments, and activities. 

When Is Your Turn?

In a continuously evolving industry, if you’re not moving forward, then you’re falling behind. This is why incorporating immersive experience in your upcoming marketing campaign or product launch should be a top priority. 

Confused? Have an idea that still needs to be refined? We’ve got you. 

At WeAR Studio, you will get all the help you need to design and implement an immersive digital experience to help you improve your status in the business. Send us an email, and you’ll receive the assistance you need. 

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