Shopify is getting augmented. Yes, one of the biggest e-commerce platforms in the world will implement augmented reality in everyday online shopping. The company announced that soon all the merchants…

The packaging of the product is a powerful communication channel. It reaches 100% of your clients. Just think about it, it’s the first thing the client sees when he/she grabs…

The world of AR/VR/MR technologies is evolving with the speed of light. Do you remember how Nikola Tesla made a revolution with his idea of the alternating current? Until that…

In the past internet and computers tended to isolate the user from the environment. Typical internet user in our imagination is a lonely geek who’s sitting in front of the computer…

Imagination is more important than knowledge according to Albert Einstein. In marketing and branding imagination is sometimes even more important than analytics and strategic planning. Remember the marketing manager of…

When we contacted ALLO to discuss our future AR app, they asked one strange question “Did you watch Luc Besson’s “Valerian and the City of the Thousand Planets?” Admit it,…

Physical and online clothes shops have the same problem: people come, look at dresses and T-shirts and leave. Window shopping is one of the most ancient methods to deal with…

I was always dreaming about visiting Coachella. VR streaming of the festival in 2017 made my dream come true. Coachella managers also dreamt about reaching the maximum global target audience…

As a millennial myself, I would love to relieve your stress and say that marketing for millennials is easy because we click “buy” each time we like something online….but that…

Yesterday I went to a virtual reality club for the first time to have my first virtual reality experience. I was with a friend and we knew nothing about virtual…