Do you remember that iconic rapper of 90’s? Today fans of the late Notorious B.I.G. get another chance to see him as a hologram.
His holographic image and right to use it on concerts and different media campaigns is now property of ARHT Media. ARHT, or Augmented Reality Holographic Technology, is a Hollywood company. They call their holograms HumaGrams.
HumaGram is a system that deals with kind of a 3D experience without special glasses on. It’s hard to imagine such technology without seeing it live, so company made a presentation earlier. Last year Tony Robbins’ hologram delivered a motivational speech to an Australian audience.
Billboard tells about B.I.G.’s first appearance in an upcoming music video of his widow Faith Evans. But it is still so many unknowns about interaction of a live person and hologram.
Virtual comeback of the rapper, known as Biggie Smalls, happens with the direct blessing of Voletta Wallace, his mother, and Faith Evans.
Evans convinced that ARHT Media technology is the best way to bring back Notorious B.I.G. as was told on her official statement on company’s official site.
Only a few years ago, back in 2012, Digital Domain presented a hologram of Tupac Shakur on Coachella Valley Music and Arts Festival.
Both performers died as a result of shooting incidents. And that’s not only common thing between two rappers. They both had similar career paths that now are ongoing with their holographic images.
Holographic Biggie’s live performance will definitely draw some attention of audience, but it is still not clear how fans respond on his holographic pics on numerous merch.
Our CEO Daria Fedko started a new media activity called #CEOtalk. In these columns, Daria will explore and discuss the most interesting and controversial topics from the world of XR business. This week we’re gonna talk about Hololens’ military contract and it’s consequences for the industry.
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