Everything you see on your screen right now is nothing but code.
But you’ve got used to perceiving this code as the meaningful information. Right now this digital information is locked inside your computer: you can only see at the screen of your computer, tablet or cellphone.
But AR and VR give you the chance to overlay this information over the physical environment or create a new fully virtual environment around.
That what is possible with AR/MR/VR solutions right now:
As Mark Zuckerberg or Tim Cook would ask you during one of their big tremendous and presentations, I am asking you now:
“Isn’t it amazing? Imagine using the opportunities of AR/VR/MR in real estate!”
It looks like real estate sector will benefit the most from the implementation of VR/AR/MR technology. Real estate agents can drink champagne and celebrate the new era of their business. Visualization, reaching the global audience, and changing the interior design of the house within several clicks are not a problem anymore.
So how exactly can augmented, mixed, and virtual reality solution in real estate change this sphere now?
STAGING AN EMPTY APARTMENT
The majority of modern buyers find it hard to visualize their future apartments in terms of design, colors, furniture. At the same time, when they are shown empty apartments they are reluctant to make a final decision and spend their precious money. Real estate agents had to use the services of professional staging for a long time before first AR apps appeared. In other words, real estate agents would fill the apartments with fake furniture to impress prospective customers.
Augmented reality application called Curate for real estate has solved this problem. This application provides real estate agents with the collections of the most exquisite and appealing pieces of furniture which can be placed all over the environment.
Sotheby explains the necessity for this app in a simple way: “seeing a house as their own home is increasing confidence in any purchasing decisions!"
If you are a real estate agent, with this AR app, you can stage an empty apartment with the furniture of your choice. Play with colors and locate it wherever you want. Augmented reality real estate examples are numerous, and this is just one of them.
MAKING THE PROCESS OF THE INTERIOR DESIGN FUNNY AND COMFORTABLE
It’s clear already that VR and AR solutions give potential customers and investors better understanding of the final product. But! VR and AR make it easier for designers to make corrections in the process of design as well. Seems like real win-win for both parties involved. AR and VR are one more possibility to experiment with colors, forms, furniture, details for decor. With zero risks and zero costs.
With the simple AR application like this one, a designer can offer alternative solutions to the customer on spot. And make corrections in the process of the demonstration. It’s possible to show as many alternative variants of design as possible.
In other words, it’s possible to show a future design of the apartments in the augmented reality anywhere.
GIVING CUSTOMERS THE SENSE OF OWNERSHIP
Imagine you are a realtor. When you show a potential buyer his/her future apartment in photos or in KeyNote presentation, a client simply sees it. You can tell the client about this apartment, describe it using the brightest metaphors and the potential buyer will hear you and will create images based on your descriptions. But your potential customer will never know how he/she will feel inside this apartment.
Unless you use the virtual reality real estate tour to walk the customer inside this apartment or a hotel room to create real emotional attachment. Hotel Monte Carlo de Paris did it to make sure that the customers won’t be disappointed when they decide to visit the hotel finally.
The thing is for our brain virtual reality is no different at all from real reality ( yes, VR/AR/MR community utilizes this term actively). Because reality for us is basically the processing of the 5 senses: vision, hearing, touch, smell, and taste. So despite fact that the reality is fully virtual, the feelings a person will experience are 100% real for him/her personally. That is why the majority of real estate agencies, hotels, restaurants, and even laboratories embrace VR as an effective marketing and sales tool.
Though the tour is virtual, the emotions a person will experience are real.
MAKING LEASING EXPERIENCE REALLY COMFORTABLE
Airbnb changed the way we perceive leasing. Today it’s not necessary to meet your host in person or negotiate the deal over the phone for days. All you need to rent the apartment in Tokyo is a mobile app and 30 minutes of free time.
Yet, there is one problem that appears in the process of this distant leasing: customers find it hard to navigate inside the apartments in foreign countries. Without the knowledge of the local language, it can be challenging even to cook food in this unfamiliar apartment in Beijing.
That is why Airbnb is working on the AR application for real estate that will make it possible to overlay digital guidelines over the place. AR will transform your journey into the unfamiliar apartment in Bangkok into an exciting video game. With the help of AR guidelines, it will be easy and intuitive to use home appliances, to find all secret spots inside the apartment, and to feel comfortable at last.
Augmented reality can be the bridge between a real estate agency and customers in leasing. It can be the sign that the company cares about the customers’ emotional experience.
I know, right now this option with augmented and virtual reality may not seem impressive to you. But you are still looking at your screen, and there is nothing on it, only code. Imagine you could see everything you see on the screen (images, holograms, textual information, videos) around you? Like an Iron Man, if you please. AR/VR /MR apps make it possible. And Airbnb aims to benefit from this opportunity, and who will blame the company for this?
CHOOSING A HOUSE FROM ANOTHER CONTINENT
Today each 5th real estate object is bought without a real visit to the property especially in a luxury sector where the number of potential customers is limited by default. People don’t want to travel to other continents to see the houses of their dreams. Immersive tours can tell customers all the necessary information about their future property and even more.
With the help of virtual tours, clients will be able to see the view from the window of their future apartment.
Comfortable shopping is a must today because modern buyers search for positive memories and emotional experiences more than they search for products and services. Virtual reality tours give potential customers one thing that is priceless in the real estate business: an instant sense of the ownership and global reach.
SHOWING THE SAME HOUSE TO MULTIPLE POTENTIAL CLIENTS
Previewing a house for purchase is a chore for potential customers and real estate agents at the same time. That is why some real estate agencies use augmented reality apps to make this process more effective and less time-consuming. For instance, Street peek AR app allows potential customers to see all the information on the house in the app.
Users can see the price of the property, the information on the planning of the house. As a bonus, clients can see what houses are sold nearby through the interactive map. All this information is downloaded directly from the website of the real estate agency.
It’s a total transparency in the operation, and it’s something that evokes trust of customers.
AUGMENTED REALITY VS VIRTUAL REALITY
AR/VR for a real estate company or a design agency is 3 Es: effectiveness, empathetic attitude to customers, and ergonomics.
Effectiveness is making customers see their future house in detail. The ultimate level of visualization. AR/VR development for real estate is also the investment in more emotional choice for potential buyers. Ergonomics is the global audience reach: going where the potential buyers are instead of waiting when they knock on the door of the real estate agency.
Virtual and augmented reality applications are ready to change it all. But the question is: what apps are the most effective in your case?
Virtual reality is the optimal choice if you want to showcase the environment that doesn’t exist yet. It's possible to create a beautiful and magnetic setting to seduce your future customers and clients. Virtual reality tours created on the basis of 360 video is the chance to show the existing environment “as it is” - hiding nothing. We are experts in virtual reality consulting so we know how to transform your craziest ideas into awesome virtual reality applications.
Augmented reality for property enhances the existing environment by displaying textual and visual information over your physical space. It is ultra-effective for real estate agencies that give apartments for lease in different countries. Augmented reality for real estate can be the best solution for staging empty apartments and decorating them together with customers. We can convert your craziest real estate idea into an intuitive VR/AR app.20.06.2018, 12:30